Country Marketing Manager

Job Title: Country Marketing Manager – India

About UHM

United Hospitality Management (UHM) is an international hotel management company with a growing portfolio across the Middle East, Europe, and India. As part of our India growth strategy, we are strengthening our commercial capabilities to build brand visibility, drive demand generation, and position our hotels strongly within competitive markets.

Role Overview

The Country Marketing Manager – India will lead the marketing strategy across UHM’s hotel portfolio in India.

This is a strategic and execution-focused role responsible for:

• Brand positioning and awareness
• Digital marketing performance
• Campaign management
• Hotel-level marketing alignment
• Supporting revenue growth through demand generation

The ideal candidate must have strong hotel marketing experience, a solid understanding of hospitality consumer behavior, and expertise in digital and performance marketing channels.

Key Responsibilities

1. Country Marketing Strategy

• Develop and execute the annual marketing strategy aligned with commercial objectives.
• Position UHM’s hotels clearly within their competitive sets.
• Ensure brand consistency across all properties and marketing platforms.
• Support new hotel launches and market entries.

2. Digital Marketing & Performance

• Lead digital marketing initiatives including:
• Paid search (Google Ads)
• Social media campaigns
• Display advertising
• Meta-search platforms
• Optimize direct booking performance.
• Monitor cost per acquisition (CPA) and return on ad spend (ROAS).
• Collaborate with website partners to improve SEO and conversion rates.

3. Brand & Content Management

• Oversee content strategy including photography, videography, and storytelling.
• Ensure strong property-level visual identity.
• Manage social media calendars and engagement strategy.
• Protect and enhance brand reputation.

4. Campaign & Promotion Management

• Design tactical campaigns during low-demand periods.
• Support seasonal promotions and market-specific offers.
• Work closely with Sales and Revenue teams to align campaigns with occupancy needs.

5. PR & Partnerships

• Build relationships with media, influencers, and travel bloggers.
• Coordinate press releases and media coverage.
• Support brand visibility through strategic partnerships and collaborations.

6. Multi-Property Marketing Coordination

• Guide property-level marketing executives.
• Ensure consistent messaging across the portfolio.
• Support pre-opening marketing strategies for new properties.
• Develop marketing toolkits for General Managers and Sales Leaders.

7. Analytics & Reporting

• Track KPIs such as:
• Website traffic
• Direct booking contribution
• Social media engagement
• Campaign ROI
• Provide monthly marketing performance reports to leadership.
• Adjust strategy based on data-driven insights.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Hospitality, or related field.
• 8 –10 years of marketing experience, preferably in hospitality.
• Minimum 3–5 years in hotel or multi-property marketing.
• Strong knowledge of digital performance marketing.
• Experience working closely with Revenue and Sales teams.

Key Competencies

• Strategic and creative thinker
• Strong digital marketing expertise
• Analytical and data-driven
• Commercially aware and revenue-focused
• Strong stakeholder and vendor management skills
• Ability to operate in a fast-growing, entrepreneurial environment