Specialist- Google ADs

Position: Google Ads Specialist ( only Ed-Tech industry)

Experience: 3-5 Years

Location: On-site

Immediate Joiners only

Salary: upto 10LPA

Working days: 5.5 days ( alternate saturdays working)

Role Overview

We are looking for a data-driven and creative Google & YouTube Ads Specialist who can plan, execute, and optimize high-performing paid campaigns to generate quality leads and maximize ROI.

Key Responsibilities

• Plan, launch, and manage Google Ads campaigns (Search, Display, Performance Max, YouTube)
• Create and optimize YouTube video ad campaigns (In-stream, In-feed, Shorts ads)
• Perform keyword research, audience targeting, and competitor analysis
• Write high-converting ad copies and coordinate with creative team for video ads
• Continuously monitor campaign performance and optimize for CPL, CPA, and ROAS
• A/B test creatives, landing pages, and targeting strategies
• Track conversions using Google Tag Manager & Google Analytics
• Generate daily/weekly performance reports with actionable insights
• Scale winning campaigns and reduce wasted ad spend

Key Metrics (KPIs)

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Lead Quality

Requirements

• Experience in Ed-tech Industry
• Proven experience in Google Ads & YouTube Ads
• Strong understanding of performance marketing funnels
• Hands-on experience with Google Analytics, GTM, conversion tracking
• Experience in lead generation campaigns (preferably in EdTech)
• Ability to analyze data and make performance-driven decisions
• Good communication and reporting skills

Bonus Skills

• Experience with landing page optimization
• Knowledge of Meta Ads (Facebook/Instagram)
• Basic video ad scripting or creative strategy understanding