Social Media Manager

Company Description TroothPaste Media is a communication and design agency focused on crafting messages that truly resonate with audiences. The team helps organizations cut through digital noise and indifference by shaping clear, compelling narratives. Working at the intersection of storytelling and design, the agency turns complex ideas into engaging, accessible content. TroothPaste Media operates in the space between what a brand intends to say and what the world actually hears, closing that gap with thoughtful strategy and creative execution.
Role Description This is a full-time, on-site Social Media Manager role based in the Mohali district. The Social Media Manager will plan, create, schedule, and publish content across social platforms, ensuring consistent brand voice and messaging. The role involves developing and executing social media strategies, managing daily posts, responding to comments and messages, and engaging with online communities. The individual will track performance metrics, analyze data, and optimize campaigns for reach, engagement, and growth. Day-to-day responsibilities also include collaborating with design and content teams, staying current with platform trends and best practices, and preparing regular performance reports and insights for internal stakeholders.
Qualifications

• Strong Social Media Marketing and Social Media Optimization (SMO) skills, with experience managing brand accounts across major platforms.
• Excellent Communication and Writing abilities for clear, engaging, and brand-aligned messaging.
• Experience in Content Strategy, including planning content calendars and aligning content with campaign and business goals.
• Familiarity with social media analytics tools and basic reporting to track KPIs and optimize performance.
• Ability to collaborate with creative, design, and account teams and manage multiple projects on deadlines.
• Prior experience in a digital agency or similar environment is preferred.
• Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
• Comfort working on-site in the Mohali district and adapting to a fast-paced, evolving work environment.