Social Media Manager

Role Overview:

We’re looking for an experienced Social Media Manager to lead our monthly & quarterly content calendar, manage 360° campaigns, and drive performance across platforms (LinkedIn, Instagram, X, YouTube, Facebook). The role requires strong coordination, analytical skills, and familiarity with mutual fund communication and compliance.

Key Responsibilities:

• Manage monthly/quarterly social media calendars aligned with product and IAP priorities.
• Plan and execute 360° campaigns—including concept, coordination, execution & reporting.
• Work closely with product, content, design, compliance, and external agencies.
• Review creatives/copies for brand and regulatory guidelines.
• Track daily posting schedules and maintain platform-wise reports.
• Prepare weekly, monthly & quarterly dashboards on reach, engagement, followers, clicks, and video metrics.
• Monitor competitor activity and suggest new content ideas/formats (reels, carousels, videos, etc.).
• Ensure accuracy, compliance, and consistency across all communication.
• Stay updated on MF regulations, platform trends, and content best practices.

Required Skills & Experience:

• 5–6 years of managing brand social media, ideally in mutual funds/AMCs/fintech/investment domains.
• Strong MF understanding—fund categories, SIPs, risk/return, etc.
• Experience briefing/managing agencies and adapting content for multiple formats.
• Strong reporting & analytics skills across major platforms and tools.
• Ability to manage multiple stakeholders & timelines.
• Good sense of copy, visual communication & content hooks.

Preferred:

• Experience in a mutual fund company.
• Exposure to IAPs, investor education, and product campaigns.
• Degree in Finance/Marketing/Economics/Commerce or MBA/PGDM.