Social Media Manager (B2C Product-Based Company)

HardyPaw is a pet wellness brand founded in 2021, dedicated to helping pets live healthier, happier lives through trusted, high-quality products. Built on the pillars of nutrition, wellness, and love, HardyPaw supports pet parents with solutions that promote longevity and overall well-being for their furry family members. The company operates as both a store and a community, offering guidance from puppyhood through the senior years. With a strong focus on customer service and education, HardyPaw provides consistent support to pet parents and invites team members who share a passion for pets and their care.

We are seeking a creative, growth-oriented, and performance-driven Social Media Manager to lead our social media presence and drive both brand growth and product sales. The ideal candidate will be responsible for developing social media strategies, creating engaging content, managing communities, collaborating with influencers, and leveraging social platforms to generate traffic, conversions, and revenue.

This role requires someone who understands the complete social commerce funnel—from awareness and engagement to product consideration, conversion, and customer retention.

• Develop and execute social media strategies aligned with brand and revenue goals.
• Create and manage monthly content calendars across all social platforms.
• Stay updated on social trends, platform updates, and competitor activities.
• Increase brand awareness, audience engagement, and customer loyalty.
  

• Plan, publish, and optimize content across:
• Instagram
• Facebook
• TikTok
• Pinterest
• YouTube
• LinkedIn
• Create engaging captions, reels, stories, and short-form video concepts.
• Coordinate with graphic designers, photographers, and video editors to produce high-quality creative assets.
  

• Develop social media campaigns focused on product launches, promotions, seasonal events, and key sales periods.
• Drive traffic to product pages and landing pages through organic social initiatives.
• Support revenue generation through social commerce strategies, including Instagram Shopping, Facebook Shops, and TikTok Shop.
• Collaborate with Email, SEO, and Paid Media teams to maximize campaign performance.
• Monitor best-selling and high-margin products and create content strategies to increase sales.
• Execute promotional campaigns to support monthly and quarterly revenue targets.
  

• Identify, recruit, and manage influencer partnerships.
• Develop user-generated content (UGC) campaigns.
• Track influencer performance and ROI.
• Build relationships with creators and brand advocates.
  

• Manage customer interactions across social channels.
• Respond to comments, reviews, and direct messages promptly.
• Foster customer engagement and strengthen brand trust.
  

• Monitor social media performance and sales attribution.
• Track engagement, traffic, conversion, and revenue metrics.
• Prepare weekly and monthly reports with actionable recommendations.
• Continuously optimize content based on performance data.

Experience: 3–5+ Years

Employment Type: Full-Time

Industry: E-commerce / D2C / Consumer Products