Social Media Manager

Description

Salary Range: $70,000 - $85,000 annually

Location: El Segundo, CA

Behavior Frontiersis an industry leader in ABA (Applied Behavior Analysis) treatment for autism and other special needs. We are on a continuous journey to explore, assess, and develop only the highest quality ABA treatments and solutions delivered by best-in-class clinical professionals. We are rapidly expanding and seeking enthusiastic individuals ready to embark on a meaningful journey in one of the fastest growing fields in healthcare. Our recruiting position plays a critical role in our company, and we need an individual with great interpersonal skills, detail oriented, is great at multi-tasking and time management.

The Social Media & Reputation Manager is a dynamic, high-impact role responsible for owning and growing our organic social media presence, managing our business listings across all platforms, and driving our online reputation strategy across 80+ regions. This position is a great fit for someone who is naturally organized, self-motivated, and takes pride in delivering consistent, high-quality work - someone who enjoys owning their space, moves with purpose, anticipates needs, and brings fresh ideas to the table. This role blends creative content strategy with operational precision, and plays a critical role in how families, providers, payor partners, and potential hires evaluate us before they ever make contact.

Responsibilities:

Organic Social Media Strategy & Content

• Develop and execute a comprehensive organic social media strategy across all platforms including TikTok, Instagram, and LinkedIn that drives awareness and engagement.
• Create, produce, and schedule high-quality content including static graphics, short-form video, reels, and stories.
• Film, edit, and produce video content in collaboration with center teams, clinical directors, and marketing leadership to authentically represent our brand and services.
• Build and manage a proactive content calendar, ensuring consistent posting cadence across all regions and platforms.
• Monitor platform performance and deliver regular reporting on reach, engagement, and content effectiveness with actionable recommendations.
• Stay current on social media trends, platform algorithm changes, and best practices, adapting strategy accordingly and bringing new ideas proactively.
• Monitor and respond to all direct messages, comments, and inquiries across organic posts and paid ad placements in a timely manner - same day where possible.
• Engage consistently with followers, partner organizations, and community members to grow credibility and trust in each market.
  
  

Reputation & Business Listings Management

• Own and manage our online reputation strategy on relevant platforms, including Google and Yelp.
• Launch, manage, and continuously optimize review generation campaigns to improve star ratings and review volume across all locations.
• Monitor reviews daily and ensure timely, thoughtful responses. Coordinate responses to negative comments with leadership, ensuring brand voice and professionalism are maintained at all times.
• Proactively coordinate with Clinical Directors and center administrators to encourage patient review submissions, following up in regions where campaigns are underperforming.
• Track reputation metrics by region, identify trends, and develop action plan based on findings.
• Own all business listings across Google Business Profile, Yelp, Apple Maps, Beaming Health, etc.
• Create and verify listings for new center openings and maintain accuracy across hours, photos, services, insurance information, and contact details.
• Identify and resolve broken, duplicate, or unverified listings.
  
  

Organization, Reporting & Coordination

• Maintain a clear, up-to-date tracker of all active projects, listing statuses, review campaign performance, and content schedules.
• Communicate proactively on timelines, blockers, and priorities.
• Collaborate cross-functionally with the marketing team, clinical directors, and center administrators to gather content, coordinate approvals, and execute campaigns efficiently.
• Other duties as assigned.
  
  

Qualifications:

• Bachelor’s degree in marketing, digital media, or equivalent professional experience.
• 3-5+ years of experience in social media management, online reputation management, or a combined digital marketing role.
• Demonstrated ability to independently manage a high volume of responsibilities across multiple locations with minimal oversight.
• Proficiency in social media platforms (Facebook, Instagram, TikTok, LinkedIn) and scheduling tools (Later, Hootsuite, Sprout Social, or similar).
• Experience managing Google Business Profile, Yelp, and other business listing platforms across multiple locations.
• Strong video filming and editing skills - comfortable producing short-form content independently using a smartphone and/or basic editing tools.
• Exceptional organizational skills with a proven system for tracking, prioritizing, and executing multiple concurrent projects.
• Fast, proactive communicator who flags issues early and follows through consistently.
• Strong written voice with the ability to adapt tone for community engagement, review responses, and brand content.
  
  

Preferred Qualifications:

• Familiarity with CRM systems (like Salesforce) and understanding of the sales funnel.
• Familiarity with HIPAA considerations and sensitivity when creating content or responding to reviews in a healthcare or behavioral health setting.
• Working knowledge of paid social media and how organic and paid strategies complement each other across the funnel.
• Experience with project management tools such as Asana, Monday.com, Notion, or similar platforms to manage workload and communicate progress.
  
  

Why Behavior Frontiers is perfect for you:

• Competitive pay with optional On-demand paychecks thruDailyPay- get paid on your own schedule!
• 401K Plan with company match after 6 months of employment
• Paid Personal Time Off
• Paid Holidays
• Paid Sick Leave
• Medical, Dental and Vision insurance
• Opportunities for career advancement
• Performance and promotion raises
• Free Telehealth:Free 24/7 access to a doctor via telehealth for you and your dependents with no limits and no co-pays
• Free Telehealth Mental Health:Free access to a mental health counselor via telehealth for you and your dependents (over age 13) with no limits or co-pays
• Employee Assistance Program:Free access to some support services (financial, legal, counseling, etc.)
• Fitness:Discountedmonthly gym membership to 12,000 gym locations nationwide, as well as free access to workout videos
• Deals:Exclusivediscounts and savings to 500+ companies and more!
• Travel:Discountson travel essentials including hotels, rental cars, flights, excursions, and more!
• Lab Testing Discounts:10-80% off costs of routine lab work
• New BenefitsRx:Discountson prescription medications from 10-80% at 60,000+ locations nationwide
  
  

Please visit our website at:www.behaviorfrontiers.com.

Behavior Frontiers is an Equal Opportunity Employer and will consider for employment all qualified applicants in a manner consistent with the requirements of the applicable federal, state, and local laws.