Social Media Executive

Company Description

Zellar International is a premium event production, experiential marketing, and brand consulting company known for creating high-impact fashion, luxury, entertainment, corporate, and lifestyle experiences.

From fashion weeks and celebrity-driven productions to exhibitions, conferences, luxury launches, and curated brand experiences, Zellar specializes in delivering experiences that combine creativity, scale, aesthetics, and flawless execution.

As part of our next phase of expansion, we are aggressively growing our luxury and premium verticals across India and international markets including Dubai and global destinations.

One of our flagship ventures, Luxora Weddings, focuses on ultra-luxury weddings, destination celebrations, couture-inspired wedding experiences, and bespoke social events for premium clientele. With fashion, luxury hospitality, entertainment, and design deeply integrated into our ecosystem, we are building brands that redefine modern celebrations and experiential storytelling.

We are looking for individuals who understand luxury aesthetics, digital culture, premium branding, and aspirational storytelling — and who want to grow with a fast-scaling creative company.

Key Responsibilities:

• Lead and manage the digital presence across Instagram, LinkedIn, Facebook, and YouTube
• Develop and execute premium content strategies aligned with brand positioning and audience growth
• Curate visually refined and aspirational content for luxury weddings, fashion events, celebrity collaborations, conferences, and experiential properties
• Plan and manage monthly content calendars, campaign rollouts, and launch strategies
• Create engaging captions, campaign communication, brand narratives, and storytelling-led content
• Conceptualize reel ideas, trend-driven formats, behind-the-scenes content, and engagement campaigns
• Coordinate closely with graphic designers, video editors, photographers, and creative partners for content execution
• Manage live social media coverage during events and create real-time digital engagement
• Ensure visual consistency, tone of voice, and premium brand communication across all platforms
• Monitor analytics, engagement, audience behaviour, and campaign performance metrics
• Stay updated with luxury branding trends, fashion content formats, digital culture, and evolving social media trends
• Support influencer collaborations, luxury partnerships, celebrity associations, and brand campaigns
• Contribute to long-term digital growth, audience building, and brand visibility strategies

Qualifications & Skills:

• 2–4 years of experience in social media marketing, digital branding, luxury marketing, fashion communication, or content strategy
• Prior experience in fashion, luxury, hospitality, weddings, events, lifestyle, media, or premium brands is highly preferred
• Strong understanding of luxury aesthetics, premium visual storytelling, and aspirational branding
• Excellent communication and content writing skills
• Strong understanding of Instagram Reels, LinkedIn positioning, trend-driven content, and audience engagement strategies
• Working knowledge of Canva, Meta Business Suite, content planning tools, and analytics platforms
• Strong sense of design, presentation, visual curation, and brand communication
• Ability to thrive in a fast-paced, high-energy event and production environment
• Self-driven, detail-oriented, and creatively ambitious mindset
• Opportunity to be part of the expansion journey across India and global markets
• Dynamic work culture driven by creativity, luxury experiences, and innovation

Location - Bengaluru

Pay: ₹30,000.00 - ₹40,000.00

Send your profile to [email protected]