Social Media Executive (SKINCARE/ D2C)

About The Opportunity

A fast-scaling digital-first beauty brand in the premium skincare sector, we’re building category-defining DTC experiences that fuse science-backed formulations with influencer-led storytelling. Our digital marketing team drives growth across Instagram, TikTok, and YouTube—turning product launches into cultural moments and loyal communities into revenue engines. You’ll be at the heart of our social engine, owning content that converts, engages, and scales.

Role & Responsibilities

• Plan, create, and schedule daily social content across Instagram, TikTok, and YouTube Shorts—tailored to skincare audiences, product launches, and seasonal campaigns.
• Collaborate with influencers and micro-creators to co-produce authentic, high-performing UGC and BTS content that drives brand affinity and conversions.
• Analyze platform analytics (Instagram Insights, TikTok Creative Center, YouTube Studio) to optimize content performance, track KPIs, and refine posting cadence.
• Manage comment moderation, DM responses, and community engagement to build trust and amplify customer stories.
• Partner with product and e-commerce teams to align social messaging with SKUs, promos, and conversion funnels.
• Develop and maintain a brand-aligned visual and tonal playbook to ensure consistent, premium aesthetics across all social touchpoints.
  
  

Skills & Qualifications

Must-Have

• Instagram
• TikTok
• YouTube Shorts
• Canva
• Meta Business Suite
• CapCut
• Google Analytics
• Influencer marketing
  
  

Preferred

• Shopify
• Adobe Premiere Pro
• Skincare industry experience
  
  

Benefits & Culture Highlights

• Work in a beauty-first culture with free skincare products, trend-focused learning, and creative autonomy.
• On-site hybrid setup in a vibrant, collaborative workspace with regular team lunches and product launches.
• Fast-tracked growth path—own campaigns, lead initiatives, and be visible to leadership from Day 1.
  
  

Skills: aesthetics,analytics,skincare,influencer,adobe premiere pro,youtube,adobe,launches,instagram,campaigns,digital