Social Media Executive

Job Title: Social Media Manager (Instagram Specialist)

Company: ADORE-A-BOO Experience: 2–3 Years Location: On-site

The Role

At ADORE-A-BOO, we believe kids' fashion should be as delightful as childhood itself. We are looking for a creative, strategic, and high-energy Social Media Manager to take full ownership of our social presence—specifically our Instagram.

You aren't just posting pictures; you are building a premium lifestyle brand. You will be responsible for the entire pipeline: from planning the monthly calendar to directing shoots and editing high-conversion "hook" reels that turn followers into customers.

Key Responsibilities

• Strategy & Planning: Develop a cohesive social media strategy that aligns with our premium brand identity. You will manage a full content calendar, ensuring all posts, stories, and reels are planned and approved well in advance.
• Content Creation: * Lead and conduct content shoots for new collection launches.
• Produce high-quality, "premium-feel" aesthetic content.
• Script, film, and edit Hook Reels designed to grab attention in the first 3 seconds.
• Instagram Mastery: Manage the daily grid, engaging stories, and community interaction. You know the latest trends but know how to filter them through the ADORE-A-BOO lens.
• Engagement & Growth: Your ultimate goal is conversion. You will implement tactics to increase engagement and drive consistent, high-quality traffic to our e-commerce website.
• Analytics: Track performance metrics and adjust strategies based on what the data says about our audience's behavior.

Who You Are

• Experienced: You have 2–3 years of proven experience in social media management (preferably in fashion, kids’ brands, or e-commerce).
• Visual Storyteller: You have an "eye" for aesthetics. You know how to make a simple romper look like a must-have luxury item.
• Technical Whiz: You are proficient in mobile editing apps (CapCut, InShot, etc.) and understand the nuances of the Instagram algorithm.
• Proactive Planner: You live by your content calendar. You start working on next month's goals while others are still thinking about tomorrow.

Bonus Points If:

• You have experience working with child models and directing lifestyle shoots.
• You have a portfolio of reels that have successfully "gone viral" or driven significant sales.

Pay: ₹17,000.00 - ₹25,000.00 per month

Benefits:

• Paid sick time

Work Location: In person