Social Media & Digital Marketing Specialist

About Counselect

At Counselect, we empower corporate legal departments to think, operate, and deliver like a modern business function. Through a portfolio of capacity, capability, and consulting solutions, we enable in-house teams to convert legal risk into business opportunity. Since 2019, we’ve bridged the gap between Business and Legal—starting with our secondment offering, which created a third way for companies to work with standout legal talent. In 2024, we expanded into integrated, innovation-led solutions across teams, technology, and workflows. Our leadership team has extensive experience across talent, strategy, consulting, tech product development, and legal operations. Join our mission to transform the legal department from cost centre to strategic force.

What You’ll Do

• Own Counselect’s LinkedIn engine (company page + leadership profiles): calendar, posting cadence, engagement, and growth.
• Translate founder inputs into sharp posts, carousels, and POV content that sounds human and senior.
• Support thought leadership initiatives: campaigns around reports, webinars, roundtables, newsletters, and launches.
• Keep the website warm and conversion-ready: publish blogs/updates, improve CTAs, coordinate with design/dev as needed.
• Track performance and iterate: engagement, audience quality, website traffic, and inbound lead metrics.
  
  

What We’re Looking For

• 3–4 years in B2B social/content/digital marketing (professional services/consulting is a plus).
• Strong LinkedIn writing + storytelling skills; understands positioning, not just posting.
• Comfort working with senior stakeholders and turning rough ideas into crisp, publish-ready content.
• Working knowledge of SEO basics and analytics/tracking
• High ownership: you can run the flywheel end-to-end.
  
  

Success looks like

• Consistent thought leadership cadence (weekly), improving quality over time.
• Growing reach with the right audience (GCs, CFOs, CXOs).
• A steady rise in qualified inbound enquiries via LinkedIn and the website.
  
  

Nice to have

• Experience with newsletters, webinars/events, PR support, or ghostwriting for leadership.
• Design sensibility (Canva/Figma) and ability to brief designers clearly
  
  

Skills: linkedin,design,content strategy,thought leadership,social media,digital marketing