SEO Specialist

We are looking for a results-driven SEO Specialist with proven expertise in organic growth, content strategy, and Generative Engine Optimisation (GEO) - mandatory for this role.

What You'll Do

• Develop and execute SEO and GEO strategies aligned with business goals
• Optimise content for AI-driven search platforms - Google SGE, ChatGPT, Perplexity, Bing Copilot
• Conduct keyword research, content planning, and competitor analysis
• Build and manage link-building and outreach campaigns
• Track and report performance using Google Search Console, GA4, Ahrefs, and SEMrush
• Collaborate with content, design, and marketing teams

What We're Looking For

• 3–5 years of hands-on SEO experience with measurable results
• GEO experience - mandatory
• Strong knowledge of on-page, off-page, and technical SEO
• Proficient in Ahrefs, SEMrush, GSC, and GA4
• Strong understanding of search engine crawling, indexing, crawl budget management, and technical SEO best practices.
• Understanding of entity mapping and Entity–Attribute–Value (EAV) triples/structured data concepts for semantic and AI-driven search optimization.
• Knowledge of digital PR strategies and their role in building brand authority and earning high-quality backlinks.
• Analytical, detail-oriented, and a strong communicator