Senior Manager - Product

Job Description

Developing the plan / strategy for the brand ( Operational and Strategic Plan) & gaining support from internal and external stakeholders

Leading the innovation agenda from Ideation to Launch as per Brand Strategy

Ensuring timely Implementation of brand plans for HCPs as per annual brand plan calendar

Identifying and drawing up any corrective action plan required based on opportunities and challenges

Constantly tracking brand performance on various performance matrix of Internal & External data trends

Build plan and equity for KOL / KBL Management

Handle brand P&L and liaison with all the stakeholders

Measure and report performance of all marketing campaigns and assess ROI and KPIs

Work Experience

10- 12 years of Brand management exposure along with 3-4 years of team handling experience

Education

Graduation in Pharmacy

Masters in Business Management

Competencies

Customer Centricity

Strategic Agility

Developing Talent

Collaboration

Result Orientation

Stakeholder Management

Innovation & Creativity

Process Excellence