Senior Manager - Performance Marketing

Job Description

Job Title: Manager / Sr. Manager – Performance Marketing

Location: Bangalore (Work From Office)

Experience Required: 4 to 8 years

Budget Ownership: Should have handled Performance Marketing Budgets of ₹20 Cr+ annually

Job Summary:

We are seeking a highly analytical and creative Manager/Sr. Manager – Performance Marketing to join our growing marketing team in Mumbai. The ideal candidate will have hands-on experience in lead generation through platforms like Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant digital channels, with a strong ability to handle large-scale budgets and drive ROI-driven campaigns.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other digital channels.

• Drive high-quality lead generation, customer acquisition, and brand engagement across international markets.

• Manage and optimize marketing budgets exceeding ₹20 Cr, ensuring efficient cost per acquisition (CPA) and return on ad spend (ROAS).

• Conduct deep-dive market research to identify trends, target audiences, and competitive insights for global campaigns.

• Continuously test and refine ad creatives, bidding strategies, landing pages, and messaging through A/B testing and analytics.

• Collaborate closely with creative and content teams to produce high-performing ad creatives, videos, and copy.

• Analyze performance data to generate weekly/monthly reports and strategic recommendations for senior stakeholders.

• Work with international teams to ensure cultural and linguistic customization of campaigns.

• Lead a high-performing performance marketing team, set KPIs/KRAs, and track team outcomes.

Requirements:

• 4–8 years of hands-on experience in Performance Marketing.

• Proven track record in managing large-scale budgets (₹20 Cr+ annually) with strong focus on ROI.

• Must have worked in or with a company that has ₹100 Cr+ annual revenue.

• Expertise in running campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital media platforms.

• Strong understanding of marketing funnels, analytics, attribution models, and campaign automation.

• Experience with tools like Google Analytics, Google Tag Manager, Meta Business Suite, LinkedIn Campaign Manager, and CRM systems.

• Analytical mindset with strong reporting skills.

• Excellent leadership and communication skills with experience managing cross-functional teams. • Experience in international performance campaigns is a plus.