Senior Manager - Digital Marketing (Social Media)

Actively Reviewing the Applications

IndiGo (InterGlobe Aviation Ltd)

India, Haryana, Gurgaon Full-Time On-site INR 4–7 LPA

Posted 6 hours ago • Apply by April 29, 2026

Job Description

Role Overview

We are looking for a creative, strategic, and culturally attuned Social Media Marketing Manager to lead our presence across social platforms. This role will be responsible for shaping the airline’s voice, driving brand love, amplifying key business milestones, and engaging travellers across the entire journey—from inspiration to arrival.

You will work at the intersection of brand storytelling, real-time marketing, customer engagement, and performance-led growth, ensuring our social channels reflect the warmth, reliability, and ambition of the airline.

Key Responsibilities

Strategy & Planning

Develop and execute a holistic social media strategy aligned with brand, commercial, and communication objectives
Build platform-specific strategies for Instagram, X (Twitter), Facebook, LinkedIn, YouTube, and emerging platforms
Plan annual and quarterly content calendars around destinations, fleet, product, offers, partnerships, and brand campaigns
Grow all social channels consistently

Content & Storytelling

Lead creation of high-quality, culturally relevant content including short-form videos, static posts, stories, reels, and live formats
Translate brand campaigns into social-first narratives
Leverage moments across aviation, travel, culture, sports, and national milestones to create timely, meaningful content
Collaborate with creative agencies, internal teams, pilots, cabin crew, and airport teams for authentic storytelling

Community & Reputation Management

Oversee daily publishing, moderation, and community engagement across platforms
Work closely with customer experience and corporate communications teams to manage queries, feedback, and sensitive conversations
Support crisis and disruption communications on social channels with empathy and clarity

Performance & Growth

Track and analyse performance across reach, engagement, sentiment, and conversions
Use insights to continuously optimise content, formats, and posting strategies
Partner with media teams on paid social amplification for campaigns and launches

Collaboration & Governance

Work cross-functionally with Brand, Digital, PR, Operations, and Customer Experience teams
Ensure adherence to brand guidelines, regulatory norms, and aviation communication protocols
Stay updated on platform trends, algorithm changes, and best practices

Influencer & Creator Marketing

Develop and manage a structured influencer and creator marketing program across key markets
Identify, onboard, and nurture relationships with creators aligned to the brand’s values and audience
Plan and execute influencer-led campaigns for route launches, product features, brand moments, and promotions
Manage contracts, content approvals, disclosures, and compliance requirements
Track performance and ROI of influencer campaigns across reach, engagement, sentiment, and conversions

Qualifications & Experience

10 years+ of experience in social media marketing (travel, aviation, hospitality, or consumer brands preferred)
Strong understanding of global and Indian social media landscapes
Proven experience managing large, always-on social accounts
Excellent writing skills with a strong sense of tone, warmth, and cultural nuance
Experience working with creative agencies and production partners

Key Skills