Senior Executive : Integrated Marketing

Role Overview :

Senior Executive – Integrated Marketing to lead the planning and execution of both Nykaa-funded and brand-funded marketing campaigns across Nykaa’s Beauty, Luxe & Wellness categories. This role requires a creative thinker and sharp executor who can deliver seamless, 360° integrated campaigns that drive impact across platforms. The ideal candidate will possess a mix of content strategy, stakeholder management, innovation, and strong executional excellence to bring ideas to life and elevate the brand narrative.

Role Description :

1. Nykaa-Funded Campaigns Execution

• Build impactful, insight-led campaign pitches and curate strategic campaign packages tailored to business objectives.
• Plan detailed content calendars and phasing for optimal storytelling across platforms.
• Lead end-to-end execution of campaigns, ensuring timely delivery by coordinating with internal teams (design, content, performance) and external partners (agencies, vendors, creators).
• Track and report campaign performance against KPIs, ensuring optimization where needed.
• Manage campaign budgets and P&Ls, ensuring spends are aligned with objectives.
• Ensure the presence of upper-funnel assets for maximum amplification and discoverability.

2. Brand-Funded Campaigns Execution

• Partner with brand teams to co-create high-impact collaborative campaigns, from pitch to delivery.
• Customize content solutions and campaign structures that balance brand needs with platform behavior.
• Maintain clear communication with brand stakeholders, ensuring campaign expectations are met across timelines, creative, and results.
• Manage campaign tracking, performance reports, and financial reconciliation.

3. Innovative Ideas & Campaign Thinking

• Constantly seek opportunities to enhance existing campaigns with creative, out-of-the-box marketing approaches.
• Explore and develop extendable IP formats and use Nykaa’s owned properties (IPs) in unique thematic ways.
• Collaborate across verticals (content, comms, growth, category) to co-develop fresh initiatives.
• Regularly test, evaluate, and optimize the impact of new formats and strategies.

4. Content Creation (360)

• Participate in asset creation for HHH (Hero-Hub-Hygiene) and Integrated Marketing campaigns—including conceptualization, scripting, and video editing.
• Lead execution of self-shot campaign assets, including video direction, on-screen presence, and production support.
• Collaborate with content and creative teams for quality control and alignment with campaign objectives.

5. Data Driven Insights & Creatives - Canva Superstar!

• Work with the data team to derive insights on a monthly basis - based on search patterns, launch analysis’ & business numbers.
• Translate these insights into ad-creatives (including copy+design) - and run creative marketing experiments with the ad team.

Knowledge and Skill / Qualification Requirements :

• 3–5 years of experience in brand marketing, digital marketing, content strategy, or integrated campaigns.
• Strong campaign thinking and understanding of digital platforms.
• Experience in handling campaign budgets, reporting, and cross-functional coordination.
• Creative eye for storytelling, design aesthetics, and content formats.
• Strong project management and interpersonal communication skills.
• Comfortable working in a fast-paced, high-performance environment.