Brand Manager-NPD (Ecommerce)

Location: Delhi(On-site) | Experience: 2–5 years | Industry: D2C / E-commerce 

Reports to: Founder

Compensation: upto 10 Lakh CTC

We are a fast-growing D2C brand expanding our product portfolio. As we scale, we're looking for a hands-on Brand Manager to own our new product launches end-to-end — from the moment a product is greenlit to the day it's live and selling across our website and marketplaces.

This is a high-ownership role working directly with the Founder. You won't be managing a launch through layers of teams — you'll be the one making it happen.

Branding & Packaging

• Develop product positioning, naming, and messaging in line with our brand identity
• Manage end-to-end packaging development: brief designers, coordinate with print/packaging vendors, handle sampling, approvals, and label compliance (MRP, barcodes, statutory requirements)

Content & Creative Production

• Plan and manage product photoshoots and video shoots (briefing, coordination, quality control)
• Get product images, infographics, A+ content, user manuals, and launch videos produced through our freelancers/agencies — and ensure they meet brand standards
• Write or refine product copy: titles, descriptions, bullet points, manuals

Listings & Cataloging

• Create and optimize product listings on our website (Shopify) and marketplaces (Amazon, Flipkart, etc.)
• Own keyword research, backend search terms, pricing setup, and catalog hygiene

Launch Execution

• Build and run the launch calendar for every new product
• Coordinate with operations for inventory readiness and with marketing for launch campaigns, emails, and promotions
• Plan review-generation and early traction initiatives
• Track first 30–60 day performance and iterate on listings/content based on data

• 2+ years in a D2C brand or e-commerce agency, with hands-on experience launching products (not just maintaining existing catalogs)
• Working knowledge of Amazon Seller Central and/or Flipkart Seller Hub, and Shopify (or similar)
• Strong project management skills — you'll be juggling designers, photographers, printers, vendors, and marketplaces simultaneously
• Good design sensibility and copywriting ability — you can brief creatives sharply and spot what's off-brand
• A bias for execution: you chase, follow up, and close loops without being reminded

• Experience in [your category — e.g., home & kitchen / personal care / electronics]
• Basic skills in Canva/Figma or video editing tools
• Experience managing freelancers or creative agencies
• Understanding of packaging compliance and vendor management

• Direct exposure to the Founder and complete ownership of the launch function
• A front-row seat to building a brand's portfolio from the ground up
• Freedom to build processes and eventually a team around this function

Send your resume along with a short note on one product launch you've personally managed — what you did, what went wrong, and what the results were. Applications with this note will be prioritized.

Email: [your email] | Subject line: "Brand Manager – NPD Application"