Senior Executive - Content & Creative Operations

Senior Executive - Content & Creative Operation

📍 Mumbai | Hybrid

We’re building a high-output, insight-led performance creative engine and we’re looking for a Content Operations Head who lives and breathes ads. Someone who can break down why content worked yesterday, what will work today, and how to ship better, faster, at scale tomorrow.This role sits at the intersection of creative thinking, execution excellence, and performance learning—owning everything from ad ideation to real-time optimisation

What You’ll Do

• Build monthly content plans grounded in performance data.
• Partner closely with brand and performance teams to lock the right problem to solve.
• Write scroll-stopping short-form scripts that hook in the first 3 seconds, and turn them into platform-first ads for Meta, Google, and growth channels—built for how people actually scroll.
• Deep-dive into organic hits, past campaigns, and competitor content to spot repeatable patterns
• Write, rewrite, and scale scripts for A/B testing, and partner with designers to bring scroll-stopping ideas to life.
• Turn insights into strong hooks, formats, and narratives that boost CTR and reduce CPL
• Test fast. Experiment often. Ship at scale and then build systems for speed, quality, and consistency.
• Own content planning and PPMs from brief to final asset.
• Manage creators, influencers, agencies, editors, talent, and production teams
• Own brand TVCs and DVCs from concept to launch.
  
  

Who You Are

• 3-5+ years of making content, creatives, or ads that actually move numbers.
• Clear instinct for what makes ads convert
• Obsessed with content—you think, talk, and experiment with it constantly.
• Highly organised, proactive, and comfortable running multiple workstreams.
• A self-starter who thrives in fast, high-ownership environments.
  
  

Bonus Points If…

• Fluent in regional-first storytelling, especially South Indian markets
• You’ve built (or are building) your own content channel—because you don’t just talk content, you live it
  
  

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.