Senior Director - B2B Marketing

Senior Director – B2B Marketing

Reporting to: Head of Marketing | Location: Bengaluru

The Role

Own B2B marketing across Delhivery's services towards SME and Enterprise businesses. You'll work as a peer to the Brand Lead (who owns the mother brand and creative) and the Growth Lead — your focus is entirely on driving pipeline, adoption, and revenue through campaigns, ABM, events, and field programs.

You'll sit alongside business heads across multiple P&Ls and translate their commercial goals into marketing that moves numbers.

What You'll Own

• Demand generation & ABM for SME and Enterprise segments, in close partnership with sales
• Performance marketing — LinkedIn, programmatic, search — with CAC and pipeline contribution targets
• Events & field marketing — owned roundtables, CXO forums, industry presence
• GTM programs for new service launches across verticals (Express, PTL, Cross-Border, Supply Chain)
• Stakeholder management with SVP-level business heads; aligning marketing to commercial priorities
• Team & agency management — build a lean, high-output internal team and agency roster

Ideal Background

• 10–14 years in B2B marketing; SD/VP experience
• Has marketed to Indian SMEs or Enterprises — this is non-negotiable
• Preferred industries: payment gateways, B2B SaaS (India GTM), fintech infrastructure, telecom
• Proven ABM, field marketing, and events experience — not just brand campaigns
• Comfortable working alongside strong operators; credibility earned through outcomes, not decks
• MBA preferred

Probably not the right fit if: your background is primarily consumer, agency-side, or brand/creative.