Senior Content Writer

Falcon Garden Tools is looking for a creative, proactive, and detail-oriented Content Writer & Social Media Executive to strengthen our brand presence across digital platforms. The ideal candidate will be responsible for creating compelling content, managing social media platforms, supporting product marketing initiatives, and driving customer engagement through strategic storytelling.

Key Responsibilities

• Write and update website content, product descriptions, FAQs, blogs, and brand stories.
• Ensure timely addition of new products and removal of obsolete products.
• Maintain content accuracy, consistency, and customer-centric messaging.
• Coordinate with Product Marketing and leadership teams for approvals.

• Create and manage monthly social media content calendars.
• Develop engaging posts, captions, reels, and campaigns.
• Coordinate with designers for visual content creation.
• Provide scripts and voiceovers for social media videos.
• Ensure brand consistency across all platforms.

• Create dealer newsletters, brochures, presentations, and product launch communication.
• Support sales and marketing initiatives through effective written communication.
• Ensure all communication is professional, clear, and benefit-driven.

• Develop festive greetings and employer branding content.
• Create employee engagement and company culture communication.
• Ensure culturally relevant and timely content delivery.

• Create SEO-friendly blogs and website content.
• Build and maintain FAQs and knowledge base content.
• Optimize digital content to improve online visibility and website traffic.

Technical Skills

• Excellent English writing and editing skills
• Social media management
• Copywriting and storytelling
• SEO fundamentals
• Canva and AI tools
• Microsoft Office (PowerPoint, Excel, Word)

Behavioural Skills

• Creativity
• Strong communication skills
• Attention to detail
• Time management
• Planning and organization
• Collaboration and stakeholder management

This role will work closely with:

• Product Marketing
• Sales Team
• HR Team
• Leadership Team
• Graphic Designer
• Service Team

• Bachelor's degree in Marketing, Mass Communication, Journalism, English, Business Administration, Preferable Post Graduate.
• 3–5 years of relevant experience in content writing, digital marketing, or social media management.