Senior Category Marketing Lead – Dairy & Bakery, Bars & Confectionery

Job Summary

Are you ready to take your skills to the next level and make a real impact?

IFF is a global leader in flavors, fragrances, food ingredients and health & biosciences, we deliver sustainable innovations that elevate everyday products.

Taste: Crafting unique, technology-enabled flavor designs that define the identity of food and beverage brands, shape trends in flavor building and fuel market success.

The role is based in Gurugram, India (Onsite role). Be part of a motivated, passionate, and open-minded team where together we can achieve greatness and make a real impact. Your potential is our inspiration.

Where You’ll Make a Difference

• Lead and inspire the Dairy & Bakery, Bars & Confectionery (BBC) category team in crafting and executing a three-year strategic growth plan, grounded in market insights, business priorities, and innovation capabilities.
• Drive alignment and execution of the category plan across Greater Asia markets, ensuring cross-functional collaboration and accountability.
• Champion marketing initiatives and customer engagement strategies that elevate IFF’s presence and value proposition in the Dairy & Bakery segments.
• Collaborate with Product Experience, Innovation, and Sales teams to define and prioritize regional marketing efforts and product strategies.
• Monitor and report progress on category performance, including financial targets, pipeline development, and initiative milestones, providing strategic recommendations and corrective actions as needed.
• Map and drive business development–specific initiatives and tactics that accelerate growth.
• Act as a senior marketing advisor to key account managers, supporting customer relationships through tailored marketing strategies and impactful storytelling.
• Continuously gather and synthesize industry insights to inform strategic decisions and identify new growth opportunities in the Dairy & Bakery segments.
  
  

What Makes You The Right Fit

• Bachelor's or Master’s degree in Marketing, Business, Food Science with relevant industry experience.
• Minimum 15 years of progressive experience in marketing, sales, or business development, preferably within the Dairy & Bakery space or the food ingredients industry.
• Proven leadership capabilities with experience managing cross-functional teams and influencing stakeholders in a matrix organization.
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans.
• Exceptional communication and presentation skills, with a track record of delivering compelling marketing content to internal and external audiences.
• Deep understanding of the Greater Asia market landscape, with experience in China, Indonesia, India, and Southeast Asia.
• Proficiency in English.
• Advanced proficiency in PowerPoint and Excel.
• Willingness to travel.
  
  

How Would You Stand Out?

• Additional language skills relevant to the region are a plus.
• Experience in developing, executing, and measuring the impact of strategic marketing plans.
• Familiarity with digital marketing tools and data-driven decision-making.
  
  

Why Choose Us?

• Multinational and supporting environment
• Hybrid working model
• Training opportunities
• Learning and development programs
  
  

We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

Visit IFF.com/careers/workplace-diversity-and-inclusion to learn more