Senior Analyst - CRM

Position Summary:

We are seeking a proactive, detail-oriented Sr. Analyst to join our Global Marketing team, supporting both Demand Generation and Sales. This role focuses on managing and optimizing our in-house CRM and marketing automation (Marketo) team, maintaining the data quality in Salesforce, and ensuring leads are accurately routed and tracked. The Sr. Analyst will play a key role in helping the marketing and sales teams execute high-impact campaigns and generate a qualified pipeline. This is a growth opportunity for someone looking to become a true team leader while gaining hands-on experience in a global B2B environment. A strong focus of the role will be identifying and implementing automation opportunities to streamline and scale current database management processes and tasks. Experience managing a team is desired.

Key Responsibilities:

• Oversee Salesforce CRM operations, ensuring high data quality, accurate lead routing, campaign attribution, and strong governance across leads, contacts, and accounts.
• Own and optimize marketing automation platforms (e.g., Marketo), including campaign execution, lead scoring, segmentation, and nurture programs to improve engagement and conversion.
• Drive campaign execution and performance tracking, ensuring accurate campaign setup, attribution, and continuous improvement based on ROI and conversion metrics.
• Establish and monitor KPIs, dashboards, and reporting frameworks to provide actionable insights on lead quality, campaign effectiveness, and sales alignment.
• Maintain Salesforce data quality: deduplication, data standardization and appending contact and firmographic details.
• Conduct secondary research to enrich database records with verified information.
• Run basic Salesforce reports to support marketing campaign tracking, sales alignment, and list building.
• Collaborate with the demand generation team to segment audiences and support email and digital marketing initiatives.
• Identify and implement automation solutions for database management and marketing operations processes.
• Lead, mentor, and manage the team by driving performance, accountability, and continuous skill development, while fostering a collaborative and high-performance work environment.
• Optimize team productivity through effective workload planning, prioritization, and standardization of processes, ensuring efficient utilization of resources.
• Ensure high-quality deliverables with strong attention to detail, enforcing quality control mechanisms, process adherence, and regular reviews to minimize errors.
• Drive timely execution of campaigns, reporting, and operational deliverables, ensuring deadlines and SLAs are consistently met.

Required Skills and Experience:

• 3–5+ years of experience in Salesforce, lead generation, and marketing automation, with at least 2–3 years in a team management role.
• Proficiency in Salesforce CRM Lightning (minimum 3 years) : lead/contact management, reporting, creating dashboards, and campaign setup.
• Hands-on experience with Marketo.
• Strong Microsoft Excel skills, including pivot tables, lookups, and conditional formulas.
• Excellent analytical, communication, and problem-solving abilities.
• Highly organized with strong attention to detail and the ability to manage multiple priorities.
• Familiarity with B2B marketing operations and sales processes desired.

Additional Expectations:

• Serve as a first-level QA for marketing campaigns and database tasks.
• Maintain regular communication with global stakeholders in marketing and sales.
• Proactively seek feedback and implement improvements.
• Build and maintain strong working relationships across functions.