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Search Engine Optimization Specialist
Actively Reviewing
Think Shaw
Job Description
Key Responsibilities
- Strong understanding of Google Search and AI-powered search platforms such as Gemini and ChatGPT, including search ranking factors and content evaluation methods.
- Conduct comprehensive keyword research using tools like Google Keyword Planner, SEMrush, and competitor analysis to identify high-value ranking opportunities.
- Perform technical SEO audits using Screaming Frog, Google Search Console, SEMrush, Claude, and AI-assisted SEO tools to identify and resolve website issues.
- Develop and implement on-page SEO strategies, including optimization of titles, meta descriptions, headings, internal linking, schema markup, and content structure to improve organic rankings.
- Analyze top-ranking competitor pages to create landing page recommendations, identify content gaps, understand search intent, and improve conversion opportunities.
- Evaluate competitor backlink profiles and execute effective link-building campaigns to acquire high-quality, authoritative do-follow backlinks.
- Collaborate with content writers to produce SEO-optimized, user-focused content that performs well in both traditional search engines and AI-powered search experiences.
- 2–3 years of hands-on experience in SEO.
- Strong knowledge of On-page, Off-page, and Technical SEO.
- Experience with Google Search Console, Google Analytics 4, SEMrush, Screaming Frog, Google Keyword Planner, and similar SEO tools.
- Familiarity with AI tools such as ChatGPT, Gemini, Claude, and AI-powered SEO workflows.
- Strong analytical mindset with experience in competitor research, keyword analysis, and SEO reporting.
Required Skills
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