Search Engine Optimization Specialist

Job Title: SEO & Google Ads Specialist (Remote – US Night Shift)

Company: iMarketo

Job Type: Full-Time

Work Mode: Remote (Work from Home)

Shift: Night Shift (Aligned with US Business Hours)

About iMarketo

iMarketo is a performance-driven digital marketing company helping businesses grow through data-driven marketing strategies. We specialize in SEO, Google Ads, Paid Advertising, website optimization, and lead generation, delivering measurable results for clients across multiple industries. We are looking for a passionate and results-oriented SEO & Google Ads Specialist who thrives in a fast-paced environment and is excited about driving measurable business growth through organic and paid search marketing.

Key Responsibilities

Search Engine Optimization (SEO)

• Develop and execute on-page and off-page SEO strategies.
• Perform keyword research and competitor analysis.
• Optimize website content, metadata, internal linking, and site structure.
• Conduct technical SEO audits and recommend improvements.
• Monitor website performance using Google Analytics, Google Search Console, and SEO tools.
• Build and manage high-quality backlink campaigns.
• Track keyword rankings and prepare monthly SEO performance reports.
• Stay updated with Google's algorithm changes and SEO best practices.

Google Ads & Paid Advertising

• Plan, launch, optimize, and manage Google Ads campaigns.
• Manage Search, Display, Performance Max, and Remarketing campaigns.
• Conduct keyword research and audience targeting.
• Write compelling ad copy with high conversion potential.
• Monitor campaign budgets and maximize Return on Ad Spend (ROAS).
• Perform A/B testing on ads, landing pages, and bidding strategies.
• Generate detailed performance reports with actionable insights.
• Continuously optimize campaigns to improve CTR, CPC, Conversion Rate, and CPA.

Analytics & Reporting

• Monitor website traffic, conversions, and campaign performance.
• Analyze user behavior and recommend optimization strategies.
• Present weekly and monthly reports with clear insights and recommendations.
• Collaborate with content, design, and development teams to improve campaign performance.

Required Skills & Qualifications

• 3–7 years of hands-on experience in SEO and Google Ads.
• Strong understanding of technical, on-page, and off-page SEO.
• Experience managing Google Ads campaigns with measurable success.
• Proficiency in Google Analytics 4 (GA4) and Google Search Console.
• Experience with tools such as SEMrush, Ahrefs, Screaming Frog, Moz, or similar SEO platforms.
• Knowledge of Google Tag Manager is an advantage.
• Familiarity with WordPress or other CMS platforms.
• Basic understanding of HTML and CSS is preferred.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines independently.

Preferred Qualifications

• Google Ads Certification.
• Google Analytics Certification.
• Experience managing campaigns for US-based clients.
• Exposure to Local SEO and eCommerce SEO is an added advantage.

What We Offer

• Permanent remote work opportunity.
• Competitive salary based on experience.
• Opportunity to work with US-based clients.
• Exposure to diverse industries and digital marketing projects.
• Professional learning and career growth opportunities.
• Collaborative and performance-oriented work culture.

Working Hours

This position requires working night shifts aligned with US business hours. Candidates must be comfortable working overnight on a regular basis.

How to Apply

If you are passionate about digital marketing, SEO, and paid advertising and enjoy delivering measurable results, we'd love to hear from you.