Search Engine Optimization Manager

PolicyBazaar.com is India's leading digital insurance marketplace and one of the most valuable insur-tech companies globally. We started our journey in 2008; in 2018 we became just the third Unicorn in India and went public in 2021.

Policybazaar is at heart a data and technology company that has revolutionized the insurance market in India. We deploy cutting edge technology, use advanced data analytics and leverage AI/ML to offer customer centric products, optimised customer journeys, and ensure superior customer experience across the insurance value chain. We have had a major influence on how protection insurance products are bought in the country and are responsible for sourcing a significant portion of the market in Term and Health insurance.

In FY25, we sourced over 23.5K Crores of Premium and have been growing at ~44% CAGR for the last five years. We have 10cr+ registered users and have provided insurance to 2cr+ people. We have an industry leading 93% market share of the online aggregator market.

Brands under the PB Fintech Umbrella are : Paisabazaar.com, Policybazaar For Business, PB Partners, Policybazaar Dubai, PB Pay, Docprime.

Job Title: SEO Manager

Experience Required: 4–8 Years

Industry Preference: Must be from the B2C industry.

Location: Gurugram, Haryana

About the Role:

We are seeking a growth-oriented SEO professional from the B2C industry who can lead end-to-end organic search initiatives, combining strategic vision with hands-on execution. The ideal candidate will have a proven track record in driving organic growth through technical SEO, content strategy, and data-driven optimization. This role is ideal for someone who has experience mb→ 10) to deliver sustained performance and visibility.

Key Responsibilities:

• Develop and implement comprehensive SEO strategies aligned with business goals to drive measurable organic growth.
• Lead both foundational SEO initiatives (0 → 1) — including keyword research, site structure, and content strategy — and scaling efforts (1 → 10) for optimization and growth.
• Oversee all aspects of on-page, off-page, and technical SEO, ensuring adherence to best practices.
• Collaborate with content, marketing, and development teams to integrate SEO across all digital intiatives.
• Conduct regular technical audits to identify and resolve crawl, indexing, and site performance issues.
• Drive website architecture enhancements, manage site migrations, and ensure SEO health across platforms.
• Leverage tools like Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Google Analytics to monitor, analyze, and improve SEO practices performance.
• Stay current with Google algorithm updates, emerging trends, and industry best
• Analyze SEO metrics, generate insights, and present recommendations for data-driven decision making.

Key Qualifications & Skills

• 5 years of proven experience in SEO within the B2C industry.
• Strong understanding of Google’s algorithms, ranking factors, and SEO Trends.
• Demonstrated ability to build and scale SEO strategies—from setup to exponential growth.
• Expertise in technical SEO, including audits, structured data, and site optimization.
• Working knowledge of HTML, CSS, and JavaScript for collaboration with development teams.
• Experience in site migrations, page speed optimization, and content performance analysis.
• Analytical mindset with strong proficiency in SEO reporting and insights generation.
• Excellent communication, project management, and cross-functional collaboration skills.