Search Engine Optimization Manager

Roles & Responsibilities:

• Be responsible for Strategy Planning & Execution for SEO campaigns, analytics, keyword rankings monitoring, keyword research, site auditing methods and link analysis.
• Provide SEO analysis and recommendations in coordination with elements and structure of
• websites and web pages.
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.
• Regularly check for crawl errors, canonical issues, bad redirects, duplicate content to let the client know and minimize such technical errors on the client site.
• Understand client goals, create and execute strategies to exceed defined goals.
• Provide strategic insights on the landing page, ad creative etc for multiple clients.
• Own, manage and grow digital channel strategies for clients.
• Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing
• crucial insights into further sales and marketing opportunities, and effectively communicating this to the client.
• Build, watch and maintain the digital advertising budget and track success metrics
• Work with leadership to explain and modify strategic plans.
• Understand and stay current on industry trends, competitive landscape, and internal product
• development efforts.
• Be responsible for Quality and timely deliverables for client requests

Qualification:

• Any Graduate/MBA with minimum of 10 years of work experience in Strategy Planning Execution for Search Engine Optimization.
• Experience with tools like SEMrush, Arefs, GSC, GA, Screaming Frog (or any similar crawling tool) is a plus.
• Have hands-on knowledge of SEO campaigns & Analytics.
• Have experience in driving organic growth for multiple clients at a time.
• Have strong project management skills including demonstrated ability to think end-to-end,
• manage long-term projects and manage multiple projects simultaneously.
• Have excellent problem-solving and analytical skills and impeccable business judgment.
• Have excellent communication and interpersonal skills, with the ability to be personable yet persistent.
• Have an appetite for Risk and should be a strong decision maker.