Sales And Marketing Specialist

Location: Pune (Bhor), Maharashtra

Company: SPAR AGROTECH FPC Ltd.

SPAR Agrotech is a fast-growing agrotech company based in Maharashtra, focused on producing premium aseptic fruit pulps, purées, and IQF (Individually Quick Frozen) fruits and vegetables. The company is built on strong fundamentals of quality, sustainability, and farmer empowerment, leveraging advanced processing technologies and modern supply chains.

With a vision to become a preferred global supplier, SPAR Agrotech works closely with farmers and utilizes aseptic and IQF technologies to preserve natural taste, nutrition, and consistency, ensuring reliable supply for food & beverage brands across domestic and international markets.

We are looking for a Sales & Marketing Specialist / Manager to drive business growth in the aseptic pulps, concentrates, and IQF products segment.

This role is focused on B2B sales, building long-term partnerships with food & beverage brands, processors, and procurement teams, and positioning SPAR Agrotech as a reliable, consistency-driven supply partner.

• Identify and develop new B2B customers in:
• Beverage companies (juices, dairy, RTD)
• Food processing brands
• HoReCa & industrial buyers
• Drive end-to-end sales: lead generation → sampling → negotiation → closure
• Build and manage a strong pipeline of domestic and export clients
• Develop key accounts and maintain long-term relationships

• Map industry demand for aseptic pulps, concentrates, and IQF products
• Identify new market opportunities (exports, private label, bulk supply)
• Track competitor pricing, positioning, and product trends
• Work closely with management to define pricing and go-to-market strategy

• Understand client requirements for consistency, quality specs, and supply reliability
• Coordinate with production and quality teams to ensure smooth execution
• Manage sampling, trials, and product approvals
• Act as the single point of contact for key customers

• Build SPAR Agrotech’s presence in the B2B ecosystem
• Develop marketing materials (product decks, brochures, LinkedIn outreach)
• Represent the company in exhibitions, trade shows, and industry meets
• Strengthen digital presence (LinkedIn, website positioning, outreach campaigns)

• Work with procurement, production, and logistics teams for order fulfillment
• Ensure timelines, documentation, and export compliance (if applicable)
• Maintain CRM and sales reporting systems

• 3–8 years (Specialist) / 6–12 years (Manager) in:
• Food ingredients industry
• Aseptic pulps / concentrates
• Frozen / IQF products
• Food processing or agri-commodity sales

• Strong understanding of B2B sales cycles
• Knowledge of food ingredient applications (juices, dairy, sauces, etc.)
• Excellent negotiation and relationship-building skills
• Ability to sell value (consistency, reliability, quality) vs just price
• Strong communication and presentation skills

• Experience working with:
• Food & beverage brands
• Procurement teams
• Export markets
• Existing network in the food processing industry is a strong plus

• Someone who understands that in this industry, consistency is everything
• A builder mindset — comfortable working in a growing, fast-paced company
• Long-term thinker who values relationships over transactions
• Entrepreneurial approach to sales and market development

• Be part of a high-growth, fundamentals-driven company
• Work directly with leadership and influence strategy
• Opportunity to build a strong B2B network in the food industry
• Contribute to a business that supports farmers, sustainability, and global supply chains

www.sparagrotech.in