Program Manager

We are seeking a high-caliber Program Manager (Business and Growth) to architect and optimize our end-to-end sales funnels. In this role, you will be the custodian of the customer journey for parents of students in Grades 8 to 12. Your mission is to build robust distribution channels, minimize lead leakage, and ensure a seamless transition from top-of-funnel (TOFU) awareness to bottom-of-funnel (BOFU) revenue generation.

This isn't just about managing a CRM; it’s about understanding the psychology of an Indian parent planning their child’s international future and building the technical and process-driven infrastructure to support that dream.

Key Responsibilities

• Funnel Architecture: Design and deploy distinct funnels for various acquisition channels (Direct-to-Consumer, School Partnerships, Referrals, and B2B2C)
• Leakage Management: Conduct deep-dive audits of the sales velocity and conversion rates at every stage. Identify where parents drop off and implement automated or process-driven interventions.
• Nurture Strategy: Develop long-term engagement programs for early-stage leads (Grades 8-10) to maintain "mindshare" over a 2–4 year sales cycle
• Cross-Functional Collaboration: Work closely with Marketing to improve lead quality and Sales/Counseling to ensure high "lead-to-consultation" conversion rates
• Data-Driven Optimization: Use cohorts and funnel analytics to forecast revenue and allocate resources toward the highest-performing distribution channels
• Process Automation: Leverage CRM tools (e.g., Salesforce, HubSpot, LeadSquared) to automate repetitive tasks and ensure no lead is left unaddressed

Required Experience & Skills

• EdTech Expertise: 2–5 years of experience in Program Management or Business Operations specifically within the EdTech sector (Study Abroad or High-Ticket K-12 experience is a massive plus
• Distribution Knowledge: Proven track record of building and scaling at least two distinct distribution channels (e.g., Organic Content Funnels, Webinar-driven Sales, Youtube Channel or Institutional Tie-ups)
• Analytical Rigor: Proficiency in SQL, Excel, or BI tools to visualize funnel health. You should be able to explain the "why" behind the numbers
• Stakeholder Management: Ability to influence sales teams and marketing creative teams to align with the overarching funnel strategy
• Parent-Centric Mindset: Deep understanding of the anxieties and motivations of parents with children in the 13–18 age bracket.

Performance Indicators (KPI's)

1. Funnel Conversion Rate: Improvement in % conversion from Lead to Sale, Demo to sale
2. CAC (Customer Acquisition Cost) Optimization: Reducing the cost per acquisition by improving funnel efficiency
3. Lead Velocity: Reducing the time it takes for a lead to move from "Interested" to "Consultation Scheduled"
4. Channel ROI: Profitability of individual distribution channels.