Product Strategy Manager

Hiring: Lead – Product Strategy (Farm) | Farm Equipment Business (Mahindra Group)

Reporting to: Head – Global Product Planning

Mission

Drive the transformation of Mahindra’s farm equipment portfolio by building forward-looking product strategies that anticipate market needs, enable innovation, and deliver global competitiveness. This role will be central to shaping the future of farm mechanisation through strategic product planning and execution excellence.

Core Responsibilities

• Define and implement a comprehensive product strategy roadmap aligned with business objectives
• Lead strategy for new product launches across domestic and global markets
• Identify growth opportunities and new product concepts to strengthen portfolio
• Drive product innovation initiatives in farm equipment and mechanisation
• Bring strong customer-centricity by translating user needs into product strategy
• Conduct market analysis and demand forecasting to ensure agility in strategy
• Lead cross-functional teams across Product, Engineering, R&D, and Marketing
• Evaluate and adopt emerging technologies (farm digitisation, EV tractors, mechanisation trends)
• Collaborate with global teams and subsidiaries to drive alignment and best practices

Ideal Profile

• International candidates preferred (Indian professionals working abroad or with strong global exposure)
• Education: B.E./B.Tech (Engineering/Agriculture/Business) + MBA preferred
• Experience:15–17 years in Product Strategy / Product Management within farm equipment / agri mechanisation OR experience in top consulting firms with focus on farm equipment/agri sector
• Deep understanding of agriculture practices, farm equipment markets, and customer behavior
• Proven ability to build and execute long-term product strategy & roadmap
• Strong cross-functional leadership across Strategy, Engineering, R&D, and Commercial teams
• Exposure to global markets (Europe, Turkey, Brazil, North America) preferred
• Strong business acumen with understanding of sales dynamics and go-to-market strategy
• Experience in product innovation, new technology adoption, EV/farm digitisation trends

What We Offer

• High-Impact Transformation Role: Lead strategy for next-gen farm equipment and new product launches
• Leadership Visibility: Direct engagement with senior leadership and global stakeholders
• Build from Scratch: Opportunity to build and scale a new product strategy team
• End-to-End Ownership: Drive initiatives from strategy to execution
• Return-to-India Opportunity: Ideal platform for global Indian talent to transition into a leadership role in India
• Purpose-Driven Impact: Shape solutions that directly impact the future of agriculture and farmers globally