Product Marketing Specialist

About The Role

We are looking for creative and analytical minds that can conceptualize and execute on the synergistic union of technology, user experience and monetization of online products. These products range from fledgling ideas that need nurturing to become functional and scalable, to large multi-billion dollar brands looking to grow their user base, enhance user retention or optimize their monetization. Be it solving mundane problems with a utility focused approach or creating newer products that engage and excite a range of audiences, the role requires agile individuals who can leverage Media.net's technology and resources to drive success.

The role requires you to collaborate with creative, product, engineering, media, analytics, sales, publisher management, demand management and compliance/legal to develop impactful experiences that engage customers and drive adoption. You would work with partners, vendors and clients and synergize our businesses by integrating/supporting their products/offerings or taking on projects geared towards achieving a client’s specific goals. You will build competition and market intelligence through research to make decisions on branding, positioning, prioritization of features/integrations and ensure successful execution around the growth and monetization of the products/projects assigned. It would be crucial for you to track product KPIs and take data driven decisions for product enhancements that impact business

What You Will Do :

Campaign, Content & GTM Execution - Contribute to campaign planning by suggesting tactical improvements, managing A/B tests, and refining messaging based on performance insights.

Research, Reporting & Competitive Analysis - Analyze industry trends and competitor strategies to derive actionable insights, support pricing/positioning recommendations, and contribute to detailed performance reporting.

Content Creation & Messaging - Collaborate in developing and refining product messaging frameworks, ensuring tailored content for segmented audiences, and iterating based on feedback.

Experimentation, Optimization & Metric Tracking - Contribute to the design and analysis of experiments, derive insights from testing results, and recommend adjustments to improve campaign effectiveness and user journeys.

Cross‑Functional & Stakeholder Collaboration - Facilitate collaboration among cross‑functional teams, ensuring that marketing efforts are closely aligned with product updates and design requirements.

Lifecycle Management, Customer Adoption & Strategic Growth - Assist in developing targeted strategies for customer segmentation, feature adoption, and retention through tactical contributions and data analysis.

Media Buying & Digital Advertising - Provide insights to optimize media buying tactics based on campaign performance, and help adjust digital ad placements for better ROI.

Feature Ownership & Product Adoption - Drive the development and refinement of marketing strategies for product features, leveraging segmentation and feedback to optimize adoption rates.

Team Leadership & Innovation - Mentor junior team members and actively support the development of innovative marketing approaches within tactical projects.

What We Look for in a Candidate

Required Experience

• You have 2-5+ of overall work experience

• You have 2+ years of relevant experience in marketing/product/online customer success in a technology company or startup.

Leadership Qualities

• You have the ability to collaborate and build relationships and influence decisions at multiple levels of an organization

• You thrive in a robust environment and align available resources to a common goal

Creative Mindset

• You have a passion for technology, and a keen eye to identify opportunity in an ever-changing landscape

• You have strong analytical skills geared towards iterative solution of user problems based with data

Problem Solver

• You are proactive in your approach to problem solving and navigating ambiguity and complexity

Logical Approach

• You think quick on your feet and can derive actionable insights based on information available

• You are an expert communicator who can lead and manage relationships across organizational boundaries and vendor relationships

Work Location - Mumbai / Bangalore - Full time 5 days work from office

Work Timings - 2pm-11pm IST (considering we have a global team) - We have a door step drop facility

If you find above-mentioned role interesting - Shout out at [email protected]. Happy to discuss the details further at length.