Product Marketing Associate (Workforce Optimization & Labor Planning)

Product Marketing Associate (Workforce Optimization & Labor Planning)

Company Overview

Logile is the leading retail labor planning, workforce management, inventory management and store execution provider deployed in thousands of retail locations across North America, Europe, Australia, and Oceania.

Our proven AI, machine-learning technology and industrial engineering accelerate ROI and enable operational excellence with improved performance and empowered employees. Retailers worldwide rely on Logile solutions to boost profitability and competitive advantage by delivering the best service and products at optimal cost.

From labor standards development and modeling to unified forecasting, storewide scheduling, and time and attendance, to inventory management, task management, food safety, and employee self-service — we transform retail operations with a unified store-level solution. Gain the Advantage with The Logic of Retail. One Platform for store planning, scheduling and execution.

For more information, visit www.logile.com

Job Summary:

Logile is seeking a Product Marketing Manager to own go-to-market strategy, messaging, and enablement for a defined set of capabilities within our Workforce Optimization and Labor Planning portfolio, part of Logile’s AI-driven Connected Workforce platform.

In this role, you will be responsible for shaping how retailers understand, evaluate, and adopt Logile’s labor planning and workforce management solutions. You will translate complex capabilities such as forecasting, labor modeling, scheduling, and budgeting into clear, outcome-driven value for retail operators. This role is ideal for a product marketer who has owned product marketing for a specific product or capability within a broader platform and is ready to deepen their impact

What You Will Own

Product & Market Expertise

• Develop deep expertise in Logile’s workforce optimization and labor planning solutions and the retail problems they solve.
• Understand customer personas across labor planning, store operations, finance, HR, and executive leadership.
• Track industry trends, regulatory considerations, and evolving labor challenges shaping retail operations.

Messaging, Positioning & Segmentation

• Own messaging frameworks, positioning, and value propositions for assigned workforce and labor planning capabilities.
• Define and refine target market segments and buyer personas, tailoring messaging by role, use case, operational maturity, vertical, and sub-vertical.
• Translate technical and analytical capabilities into clear business outcomes such as labor cost control, service level improvement, compliance, and associate experience.

Go-to-Market & Product Launches

• Lead go-to-market execution for new product launches and major enhancements within the labor portfolio.
• Partner with Product Management to shape launch narratives, market readiness, pricing/packaging and roadmap storytelling.
• Strategize and execute go-to-market approaches as Logile expands across new retail verticals, sub-verticals, and geographic regions, adapting messaging and packaging as needed.
• Develop launch plans and internal enablement to ensure Sales, Solutions, and Customer teams are fully prepared.

Sales, Content & Campaign Enablement

• Build and maintain sales enablement assets including pitch decks, solution briefs, battlecards, FAQs, and value messaging.
• Partner closely with Sales and Solution Consulting to improve win rates and support competitive deals.
• Work with Content and Marketing teams to create product-driven content for webinars, events, blogs, case studies, and thought leadership.
• Support and influence integrated marketing campaigns by providing product narratives, use cases, and audience-specific messaging across channels

Competitive & Market Intelligence

• Monitor competitive offerings in workforce management, labor planning, and adjacent retail technologies.
• Provide actionable insights to inform positioning, differentiation, and sales strategy.

What You Bring

• 3-5 years of B2B SaaS Product Marketing experience, owning product marketing for a defined product, module, or capability within a larger portfolio.
• Experience with or exposure to retail operations, workforce management, labor planning, or operational software.
• Proven ability to adapt positioning and go-to-market strategies across different verticals, sub-verticals, and regions.
• Strong storytelling and messaging skills, with the ability to simplify complex topics.
• Comfort working cross-functionally with Product, Sales, Marketing, and Customer Experience teams.
• Self-directed, organized, and able to manage multiple initiatives in a fast-paced environment.
• Willingness to travel occasionally for customer meetings and industry events.

Compensation and Benefits:

• The compensation and benefits associated for this role is benchmarked against the best in industry and job location.
• Standard shift: 1 PM – 10 PM (shift allowance applicable for non-standard shifts and as per role).
• Shifts starting after 4 PM: Eligible for food allowance/subsidized meals and cab drop.
• Shifts starting after 8 PM: Eligible for cab pickup as well.