Content Writer

Company Description

Indian Educational Services (IES) began in 2008 as a small entrepreneurial venture with the mission to provide educational awareness and professional admission guidance tailored to each student's aptitude, interests, and personality. IES uses scientifically approved methods for career counseling, offering students insights into the most suitable career paths based on their unique intelligences. Headquartered in Bengaluru, India, IES has a presence across various regions including North Eastern India, Uttar Pradesh, Bihar, Rajasthan, and Nepal, with branch offices in cities such as Kota, Kathmandu, Lucknow, Mumbai, and others.

Role Overview

Content Writer Responsibilities: (Min 1-3 year experience)

● Conducting in-depth research on specific colleges in order to develop original content.

● Developing content for blogs, articles, product descriptions, social media, and the IES

website as a whole.

● Assisting the social media and ads marketing team in developing content for

advertising campaigns.

● Proofread content for errors and inconsistencies.

● Editing and polishing existing content to improve readability.

● Conducting keyword research and using SEO best practices to enhance both the brand

value and organic search results for the IES domain.

● Creating compelling headlines and body copy that will capture the attention of the

target audience.

● Identifying customers’ needs and recommending new content to address gaps in the

company's current content.

● Make sure to follow the 1:100 rule (1 keyword to 100 words) in order to ensure

consistent keyword density and avoid over-stuffing.

Required Skills

● Proven work experience as a Content Writer, Copywriter or similar role

● Portfolio of published articles

● Experience doing research using multiple sources

● Familiarity with web publications

● Excellent writing and editing skills in English

● Hands-on experience with Content Management Systems (e.g. WordPress)

• ● Ability to meet deadlines
• Working 6days 2nd and 4th Saturday leave.
• Location : Richmond Circle (Onsite)