Product Manager – SMS

Role Overview

We are looking for a Senior Product Manager to own and scale our SMS product portfolio within a broader CPaaS platform. This role requires deep telecom expertise, strong commercial acumen, and hands-on experience building and operating SMS products across global markets.

You will be responsible for driving product strategy, pricing, routing optimization, regulatory compliance, and feature innovation across A2P messaging, ensuring reliability, scalability, and profitability.

Key Responsibilities

Product Strategy & Ownership

• Define and drive the roadmap for SMS (A2P, OTP, transactional, promotional) within the CPaaS suite
• Identify growth opportunities across geographies, use cases, and enterprise segments
• Own product P&L, including revenue, margins, and cost optimization
• Identify opportunities to evolve SMS from a commodity channel into a differentiated platform capability

Design Thinking & Customer-Centric Product Development

• Build reusable, extensible product constructs (APIs, workflows, orchestration layers) rather than one-off features
• Combine deep telecom expertise with design thinking and platform mindset to build products that are reliable, extensible, and commercially viable.
• Contribute to the broader platform architecture and capability roadmap

Telecom & SMS Expertise

• Manage SMS routing strategy (direct routes, grey routes, fallback logic, least-cost routing)
• Optimize delivery rates, latency, and cost through operator/vendor partnerships
• Work closely with aggregators, carriers, and suppliers to improve quality and pricing
• Drive improvements in delivery rates, latency, and cost through routing intelligence and vendor strategy
• Handle complexities of sender IDs, content filtering, and country-specific delivery nuances

Pricing & Monetization

• Design pricing models (per message, tiered pricing, country-based pricing, premium routes)
• Manage vendor costs, margins, and enterprise pricing strategies
• Build business cases for new features and market expansion

Regulatory & Compliance

• Own compliance with global and regional telecom regulations (DLT in India, GDPR, carrier policies)
• Ensure adherence to anti-spam regulations, sender ID rules, opt-in/opt-out frameworks
• Proactively manage risks related to filtering, blocking, and regulatory changes

Analytics & Optimization

• Track key metrics: delivery rates, latency, conversion rates, cost per message, margin
• Use data to continuously optimize routing, pricing, and product performance
• Define SLAs and monitor platform reliability

Cross-functional Leadership

• Apply design thinking principles to deeply understand enterprise and developer pain points
• Work closely with Engineering, Sales, Solutions, and Carrier Relations teams
• Support enterprise deals with deep product and telecom expertise
• Enable GTM teams with clear positioning, documentation, and pricing structures

Required Qualifications

• 8+ years of product management experience, with significant exposure to SMS or CPaaS
• Deep understanding of telecom ecosystems, including aggregators, carriers, and routing
• Hands-on experience with A2P SMS, OTP flows, and messaging APIs
• Strong knowledge of SMS protocols and infrastructure (SMPP, HTTP APIs, delivery receipts)
• Proven experience managing pricing, margins, and vendor negotiations
• Familiarity with regulatory frameworks (e.g., DLT in India, international compliance)
• Strong analytical mindset with experience in data-driven decision making