Principal Associate - Omni Demand Lead

About The Company

Who are we?

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.

We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit.

Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.

We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.

From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.

Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

As a Principal Associate - Omni Demand Lead, with 3.0-7.0 years of experience, you will play a key role in overseeing and leading the omni demand strategy and operations within the organization. Your primary responsibilities will revolve around developing and executing strategies to drive demand generation across multiple channels, ensuring seamless and cohesive customer experiences.

Roles And Responsibilities

• Strategy Development & Execution: Lead the design and implementation of omni-channel demand generation strategies to drive customer acquisition, engagement, and retention.
• Cross-Functional Collaboration: Work closely with marketing, sales, product management, and supply chain teams to align demand generation initiatives with overall business goals.
• Market & Customer Insights: Analyze market trends, customer behavior, and competitive landscape to identify opportunities and optimize demand generation programs.
• Data-Driven Optimization: Utilize analytics and performance metrics to measure, track, and continuously improve the effectiveness of campaigns and initiatives.
• Budget & Resource Management: Oversee budget allocation and forecasting for demand generation activities, ensuring efficient use of resources and maximizing ROI.
• Innovation & Best Practices: Stay abreast of industry best practices and emerging trends in omni-channel marketing and demand generation, driving continuous improvement and innovation.
• Leadership & Team Development: Provide guidance and mentorship to demand generation specialists, fostering a culture of collaboration, creativity, and accountability.
• Revenue Planning: Own deliverables related to revenue planning, ensuring demand generation strategies directly contribute to business growth.
  
  

Preferred Skills & Background

• Experience: 3–7 years in demand generation, omni-channel marketing, category management, or related fields, ideally within fast-paced consumer or e-commerce environments.
• Education: Bachelor’s degree in Business, Marketing, Economics, or related discipline; MBA or advanced degree preferred.
• Analytical Expertise: Strong ability to interpret data, identify trends, and translate insights into actionable strategies.
• Strategic Thinking: Proven ability to develop and execute long-term demand generation strategies aligned with business objectives.
• Stakeholder Management: Excellent communication and collaboration skills to influence and align cross-functional teams.
• Leadership Skills: Experience in leading teams, driving accountability, and fostering innovation.
• Industry Knowledge: Familiarity with omni-channel commerce, customer journey mapping, and demand planning processes.
• Technical Proficiency: Comfort with analytics tools, CRM systems, and demand generation platforms.
• Customer-Centric Mindset: Passion for delivering seamless customer experiences across multiple channels.
• Adaptability: Ability to thrive in a dynamic, fast-paced environment with evolving priorities.
  
  

In addition to the above responsibilities, you will be expected to demonstrate strong analytical skills, strategic thinking, and a customer-centric mindset to drive successful outcomes in a fast-paced and dynamic environment. Your ability to influence stakeholders, drive cross-functional alignment, and lead by example will be critical to your success in this role.

Required Skills

Demand generation, Revenue planning, data analysis, stakeholder management, Business Acumen, Merchandising, Market analysis, Forcasting

Other Skills

Merchandising

Required Education

B.Tech