PPC Specialist (Google Ads / Meta Ads)

Epiic Hospitality is a specialized marketing and revenue partner dedicated to the boutique and independent hotel sector. We don’t just "do marketing", we solve the distribution problem.

In an era where OTAs dominate the digital landscape, we provide independent properties with the technology, data, and creative strategy required to win back their margins and own the guest relationship.

Our Core Focus:

• Direct Booking Optimization: Turning your website into your highest-performing sales channel.
• Cost Per Acquisition (CPA) Efficiency: Reducing marketing waste and protecting your brand from OTA poaching.
• Guest Lifecycle Automation: Using data-driven CRM strategies to maximize Lifetime
• Value (LTV). Industry Intelligence: Producing the annual State of Direct Bookings Report to provide independent GMs with the benchmarks they need to stay competitive.

About the Position

We are looking for an experienced PPC Specialist to manage and optimize paid campaigns in Google Ads and Meta Ads for hotel and resort clients in the USA. The role is remote and project-based, with the potential for ongoing cooperation on multiple accounts.

Why Join Epiic?

• 🌍 Global projects — we work with English-speaking markets, and our business is stable and independent of local fluctuations.
• 💻 Remote culture — we’ve been fully remote for 14 years and know how to make this format comfortable and effective.
• 🤝 Team values — employee well-being, support, open communication, and collaboration come first.
• ⭐ High-quality services — clients consistently rate our work highly.
• 📈 Growth and development — we promote internally, and many team members have grown into leadership roles.
• ⚖️ Healthy work environment — transparency, balance, and no unnecessary bureaucracy.
• 🔄 Feedback system — regular performance reviews to assess progress and exchange feedback.

Responsibilities

• Plan, launch, and optimize performance campaigns in Google Ads (Search, Performance Max, Display) and Meta Ads (Facebook/Instagram) for hotels and resorts in the US.
• Set up and manage Travel Ads and dynamic remarketing for hospitality.
• Build and optimize PPC funnels focused on direct bookings, lead generation, and ROAS.
• Conduct keyword and audience research tailored to the US hospitality market.
• Create and A/B test ad copies, visuals, and landing page briefs to improve CTR and conversion rates.
• Track and report performance using analytics tools and platform dashboards, providing clear optimization recommendations.

Requirements

• 2+ years of proven experience with Google Ads and Meta Ads in hospitality, travel, or similar B2C services.
• Experience working with hotel clients is a strong plus, especially hotels and resorts in the US market.
• Hands-on experience with Travel Ads / dynamic ads for accommodation or travel.
• Solid understanding of performance metrics (CPA, ROAS, CTR, CVR, occupancy) and how to improve them.
• Strong analytical skills and a data-driven approach to optimization.
• English level C1 or higher (US market communication and content).
• Ability to work independently in a remote, asynchronous environment and meet deadlines.

Would be a plus:

• Experience with booking engines, hotel PMS/CRS, or channel managers.
• Experience with Google Tag Manager, conversion tracking, and basic analytics setup.
• Understanding of seasonality and pricing specifics in the US hospitality market.

Compensation

TBD. Please include your hourly rate when applying. We are looking for a specialist interested in long-term and stable cooperation.

Hiring Stages

 Here’s what you can expect from our hiring process:

• Application Form – Fill out a Google Form.
• Short interview with HR (20 minutes, Zoom).
• Final interview with the CEO (1 hour, Zoom).

Interested?

Join a fast-growing international team that works fully remotely and delivers high-quality services worldwide.