Performance Marketing Manager

DESCRIPTION:

We are looking for a B2B2C Marketing Campaign Manager. In this role, you will be responsible for creating and executing data-driven, automated marketing campaigns that nurture leads and drive business growth. You will leverage tools like WebEngage, Gupshup or any such CRM tool to optimise campaign performance and enhance the user journey for our B2B audience

Key Responsibilities:

• Develop and execute multi-channel B2B marketing campaigns across Email, WhatsApp, SMS, and Push Notifications to acquire and retain QubeHealth App Users
• Design and implement automated user journeys
• Create and manage landing pages, forms, email templates, and lead-nurturing workflows within WebEngage, Gupshup, and HubSpot.
• Segment B2B audiences based on industry, company size, engagement levels, and behaviour to deliver personalised messaging.
• Track and optimise campaign performance with analytical tools.
• Generate performance reports on key metrics like open rates, click-through rates, conversions, and pipeline impact, and use insights to improve future campaigns.
• Work closely with sales and account management teams to align marketing efforts with business goals.
• Ensure marketing automation best practices to improve lead quality, reduce churn, and increase engagement.
• Optimise database hygiene, reducing list decay and increasing deliverability and engagement.

Qualifications & Skills:

• 2.5+ years of experience in B2B Marketing
• Hands-on experience with WebEngage, Gupshup, and HubSpot (or similar marketing automation platforms).
• Proficiency in email marketing, WhatsApp marketing, SMS campaigns, and push notifications.
• Analytical mindset with experience in tracking, reporting, and optimising marketing performance.
• Excellent communication skills to craft compelling messaging for a professional audience.
• Ability to work cross-functionally with sales, product, and customer success teams.
• If you’re a data-driven marketer passionate about B2B lead generation and automation, we’d love to hear from you!

Location: Versova, Andheri West, Mumbai