Performance Marketing Manager

About Nua

Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women’s wellness in India.

Starting with our innovative, chemical-free and India’s only fully customisable sanitary pads, we are on a mission to develop holistic and personalized solutions for solving real problems that women face. We do this by building a wellness platform with great products, an impactful community and a personalized customer experience. With a growing community of over 15 lakh women, we are already India’s largest and most engaged digital-first FemTech brand.

Our story began with a pad. And not just any pad that could be picked off the shelves but one that

was truly thought around a woman’s needs. Since then, we have grown multi-fold with innovative, inclusive and effective products that are Made Safe certified and backed by science. We continue to co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology.

Nua has raised over $22 million in venture funding, backed by marquee investors including Lightbox Ventures, Kae Capital, Mirabilis Investment Trust, Deepika Padukone and Vindi Singh Banga, and Kamini Banga of the Banga family office. If you are as passionate as we are in making a difference and creating real impact in a fast-paced and wildly creative environment, then you might just be the person we are looking for.

Role Summary:

At Nua, we are looking for an experienced and growth-oriented candidate, who will drive new, efficient ways to acquire and retain customers. As the Performance Marketing Manager (D2C) for Nua, you will help shape and scale our digital marketing and growth efforts. The ideal candidate for this role would be a highly collaborative, data-driven professional who can create an efficient marketing mix across digital channels (social and search) to maximise marketing ROI. He/she should be able to think on his/her feet, have strong problem-solving and analytical skills, and be an expert in growth hacking techniques.

If you are a self-starter with a proven track record of a “test & learn” mindset and can hire a

high-performing team, then this role is tailormade for you!.

Key Responsibilities:

● Lead the budget allocation, planning and execution of digital marketing campaigns on our

D2C channel, to drive user acquisition and sales growth

● Lead user acquisition for the D2C channel, e.g., website

● Execute campaigns across channels, including performance marketing (Facebook,

Instagram, Google - Display/ Shopping/ Search/ YouTube/ Discovery, SEO/SEM and other

social channels, Programmatic) to meet key performance metrics

● Manage brand and top of funnel budgets and campaigns on digital channels

● Manage measurement and reporting of the performance of digital marketing campaigns and

assess against goals (return on investment and performance metrics)

● Collaborate with website/D2C stakeholders (Product, Retention) and external stakeholders

(e.g., Creative, Category Managers, Finance, etc)

● Plan, execute and measure experiments and conversion tests and optimise user funnels

● Brainstorm new and creative growth strategies. Identify trends and insights, and optimize

spend and performance based on the insights.

Requirements:

● 4+ years of performance/digital marketing experience, including expertise in Facebook,

Instagram, Google, and YouTube Marketing. Appreciation of Programmatic Marketing

preferred.

● Technical degree, with a consistent track record in quantitative fields

● A strong understanding of P&L and key business metrics

● Proven track record of helping scale up digital marketing in a start-up environment and/or

relevant work experience in leading performance marketing agencies

● A start-up mentality with a bias to action and the ability to flex in a fast-paced environment

● Experience with A/B testing & multivariate experiments

● Solid knowledge of website analytics tools (e.g.: Google Analytics, Similar Web)

● Strong analytical skills and data-driven thinking