Performance Marketing Manager

About Us

Doors Studio is a global branding and digital marketing agency helping brands grow through strategy, creativity, and performance marketing. Headquartered in Gurugram, India, with offices in Dubai and Austin (USA), we work with leading brands across healthcare, real estate, lifestyle, and other sectors, delivering impactful marketing solutions across markets.

Key Responsibilities:

Campaign Strategy & Execution

• Plan, execute, and optimize campaigns across Meta (Facebook & Instagram), Google Ads (Search, Display, YouTube), LinkedIn Ads
• Manage and allocate budgets efficiently for maximum ROI
• Continuously test creatives, audiences, and campaign structures

Performance Optimization

• Monitor and improve key metrics: CPL, CPA, ROAS, CTR, Conversion Rate
• Identify gaps and implement data-driven optimizations
• Scale campaigns based on performance insights

Funnel & Conversion Thinking

• Collaborate with design and content teams for: Ad creatives, Landing pages, Lead journeys
• Suggest improvements in funnels and user experience to increase conversions

Reporting & Insights

• Prepare weekly/monthly performance reports
• Share actionable insights (not just numbers)
• Present updates internally and, if required, to clients

Team Leadership & Expansion

• Manage and mentor junior performance marketers
• Build and scale the performance marketing team
• Define workflows, roles, and processes
• Ensure quality control across all campaigns
• Participate in hiring, onboarding, and training
• Create SOPs to reduce dependency on individuals

Requirements

• 5-8 years of hands-on experience in performance marketing
• Strong expertise in Meta Ads & Google Ads
• Proven track record in lead generation / ROI-driven campaigns
• Experience in handling and scaling a performance marketing team
• Strong understanding of:
• Funnels, attribution, and conversion tracking
• Tools like Google Analytics, Tag Manager
• Ability to think strategically while being hands-on
• Strong communication and ownership mindset