Performance Marketing Manager

We’re Hiring: Performance Marketing Manager

📍 Location: Noida, India

💰 Salary: ₹12–18 LPA

🏢 Company: GoodSpace AI

About Goodspace AI

Goodspace AI is building the future of hiring by leveraging AI to match talent with opportunity at scale. We’re rethinking how candidates discover roles and how companies discover talent—making the process faster, smarter, and more human. As we scale aggressively, performance marketing will be a key growth lever in driving high-quality user acquisition and revenue.

Role Overview

We’re looking for a data-driven Performance Marketing Manager who has owned large-scale budgets and can drive measurable growth across paid channels. You will lead end-to-end demand generation, optimize acquisition funnels, and scale campaigns across geographies.

This role is ideal for someone who thrives on numbers, experimentation, and building high-ROI marketing engines.

Key Responsibilities

• Own and scale end-to-end performance marketing strategy across Google, Meta, LinkedIn, and other paid channels
• Manage and optimize large advertising budgets (₹2.5–3 Cr+ total spend experience required)
• Drive lead generation and user acquisition with a strong focus on CPL, CAC, and ROI
• Build and optimize full-funnel journeys (Awareness → Acquisition → Activation → Conversion)
• Execute ICP-led targeting, segmentation, and ABM strategies
• Continuously run A/B tests on creatives, landing pages, and campaigns to improve conversion rates
• Collaborate closely with product, sales, and analytics teams to improve funnel efficiency and lead quality
• Leverage data insights to refine channel mix, bidding strategies, and budget allocation
• Set up and manage tracking systems (GA4, GTM, CRM integrations) for accurate attribution
• Scale both inbound and outbound campaigns, including remarketing and email nurture flows

Must-Have Requirements

• 5+ years of experience in Performance / Growth Marketing
• Proven track record of managing ₹2.5–3 Cr+ total ad budgets
• Strong hands-on experience with:
• Google Ads (Search, Display, YouTube)
• Meta Ads & LinkedIn Ads
• Paid acquisition across B2B and/or B2C
• Demonstrated success in lead generation, demand generation, and ROI optimization
• Deep understanding of CPL, CAC, LTV, funnel metrics, and attribution models
• Experience with full-funnel marketing and conversion rate optimization (CRO)

Preferred Skills

• Digital Strategy & Campaign Leadership
• CPL Optimization & ROI Management
• Data Analysis & Performance Optimization
• SEO, SEM & Social Media Marketing
• Web Analytics (GA4, GTM)
• Landing Page Optimization & Funnel Analysis
• CRM tools like HubSpot / Freshsales
• Email Marketing & Automation
• Sales Enablement & Lead Scoring
• Tools like Hotjar, Lucky Orange, LinkedIn Sales Navigator, etc.
• Strong Excel / data handling skills

What Makes You a Great Fit

• You’ve scaled campaigns across multiple geographies or audience segments
• You think in terms of experiments, hypotheses, and measurable outcomes
• You’re equally comfortable with strategy and hands-on execution
• You can work in a fast-paced, 0→1 environment

Why Join Goodspace AI?

• Work on a high-impact product solving real hiring inefficiencies
• Be part of a fast-growing, ambitious team
• High ownership and autonomy in driving growth
• Opportunity to build and scale performance marketing from the ground up