Performance Marketing Manager

Company Description

Good Life Consumer Pvt. Ltd. is a forward-thinking FMCG company with a commitment to delivering high-quality personal and healthcare products at affordable prices. Our product portfolio includes well-loved brands such as Special You, Happy Champs, Engross, and Playmax, all crafted for superior comfort and consumer satisfaction. We prioritize innovation and sustainability, offering products that are safe for users and mindful of the environment. Guided by ethics and integrity, we aim to enhance lives while building strong relationships with our consumers, stakeholders, and communities. At Good Life Consumer, the customer always comes first, and we are dedicated to providing “quality products for a healthier world.”

Role Description

Here’s a strong, structured JD for an E-commerce Performance Marketing Manager suitable for LinkedIn, Naukri, or other job portals.

We are looking for a data-driven Performance Marketing Manager to lead digital acquisition, optimize marketing funnels, and drive revenue growth across our e-commerce channels.

Performance Marketing

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta, and other digital platforms
• Manage performance budgets and ensure maximum ROI and ROAS
• Continuously test creatives, audiences, and funnels to improve campaign performance

E-commerce Growth

• Drive customer acquisition and sales through performance marketing for D2C website and marketplaces
• Optimize conversion rates and customer journeys across digital touchpoints
• Work closely with the e-commerce team to increase revenue and retention

Analytics & Reporting

• Track and analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and other analytics platforms
• Build performance dashboards and present actionable insights to leadership

Campaign & Funnel Optimization

• Implement A/B testing for ads, landing pages, and conversion funnels
• Improve CAC, ROAS, CTR, and conversion rates through data-driven decisions

Collaboration

• Work closely with creative, content, and brand teams to develop high-performing campaigns
• Coordinate with agencies, internal teams, and external partners

• Bachelor’s or Master’s degree in Marketing, Business, or related field
• 5–10 years of experience in performance marketing / digital marketing
• Experience managing paid media campaigns for D2C or e-commerce brands
• Strong understanding of Google Ads, Meta Ads, and digital analytics tools
• Data-driven mindset with strong analytical skills
• Excellent communication and stakeholder management skills
• Based in Mumbai & willing to travel to BKC

• Opportunity to scale a fast-growing FMCG / D2C brand
• High ownership and impact on revenue growth
• Collaborative and fast-paced work environment

If you're passionate about scaling brands through data-driven marketing, we’d love to hear from you.

📩 Apply now or share with someone who might be a great fit.