Performance Marketing (Google Ads & Meta Ads)

Actively Reviewing

SkillYT

Gurugram Full-Time 2–4 yrs exp Posted 1 month ago · Apply by Jul 18, 2026

Job Description

Required Skills: Google Ads, Facebook Ads, Campaign Management, Conversion Rate Optimization, Media Planning, Paid Search , Paid Social

Key Responsibilities

Own end-to-end campaign strategy and execution for Meta & Google Ads focused on direct response and conversions for D2C brands.
Manage and optimize campaigns with a strong focus on ROAS, CAC, and scaling profitable ad sets.
Analyze funnel performance, identify drop-offs, and drive experiments to improve results.
Collaborate closely with creative teams to develop high-converting ad creatives and landing pages.
Set up and manage pixel event tracking, and UTM parameters for accurate attribution.
Prepare weekly & monthly performance reports, insights, and recommendations for reviews

Key Requirements

Minimum 5 years of experience in performance marketing.
Demonstrated success in scaling D2C e-commerce brands using Google & Meta Ads.
Strong understanding of e-commerce metrics: ROAS, LTV, AOV, CAC, conversion rate, etc.
Proficiency with Meta Ads Manager, Google Ads, Google Analytics, and attribution tools.
Hands-on experience with product catalogs, dynamic ads, and retargeting campaigns.
Exceptional analytical skills and the ability to make data-backed decisions.

Nice to Have