Assistant Manager - Performance Marketing (Google Ads & Meta Ads)

Note : Hiring for one of our clients in women wellness space.

Job Title: AM / DM - Performance Marketing (Google Ads & Meta Ads)

Location: Gurgaon

Employment Type: Full-time

Required Skills: Google Ads, Facebook Ads, Campaign Management, Conversion Rate Optimization, Media Planning, Paid Search , Paid Social

Budget: 12-15 LPA

About The Client:

The client is a women-led brand reimagining intimate care with thoughtful, sustainable innovation. The client is India’s first brand to engineer bonded period underwear - rigorously batch-tested for 100 uses - combining comfort with menstrual wellbeing and planet friendly design.

Key Responsibilities

• Own end-to-end campaign strategy and execution for Meta & Google Ads focused on direct response and conversions for D2C brands.
• Manage and optimize campaigns with a strong focus on ROAS, CAC, and scaling profitable ad sets.
• Analyze funnel performance, identify drop-offs, and drive experiments to improve results.
• Collaborate closely with creative teams to develop high-converting ad creatives and landing pages.
• Set up and manage pixel event tracking, and UTM parameters for accurate attribution.
• Prepare weekly & monthly performance reports, insights, and recommendations for reviews.

Key Requirements

• Minimum 5 years of experience in performance marketing.
• Demonstrated success in scaling D2C e-commerce brands using Google & Meta Ads.
• Strong understanding of e-commerce metrics: ROAS, LTV, AOV, CAC, conversion rate,
• etc.
• Proficiency with Meta Ads Manager, Google Ads, Google Analytics, and attribution tools.
• Hands-on experience with product catalogs, dynamic ads, and retargeting campaigns.
• Exceptional analytical skills and the ability to make data-backed decisions.

Nice to Have

• Experience with D2C niches like apparel, health & beauty
• Familiarity with Shopify e-commerce platform
• Knowledge of landing page tools (Webflow, Unbounce) and CRO fundamentals.