Performance Marketing Executive

Company Description

Zebronics is a renowned brand in the Audio, IT, Gaming, and Lifestyle industry, focused on delivering innovative and affordable products to every household. Since 1997, Zebronics has expanded its product range to include Audio, IT & Gaming Peripherals, Smart Wearables, Personal Grooming, Surveillance Products, and Lifestyle Accessories. With over 31 offices and 135+ Zeb Care Service Centers across India, Zebronics is committed to staying "Always Ahead" in technology and enhancing customer lives.

Role Description

This is a full-time on-site role for a Performance Marketing Associate at Zebronics in Chennai. The Marketing Associate will be responsible for communication, market research, sales, marketing, and project management tasks to support advertising campaigns and initiatives.

Job Description

1. Manage, review & maintain everyday search, display, sponsored campaigns on various platforms such as Amazon, Flipkart, Blinkit and other ecommerce platforms.

2. Maintain ecommerce marketplace brand stores and can also assess competitive products, pricing, and promotion strategies.

3. Analyze data to determine ways to optimize performance to improve conversion rates and other key metrics.

4. Coordinate with design team to plan content for product cataloging, brand stores, display campaigns.

5. Run and optimize paid campaigns on Google Ads, Meta Ads, and platform-specific ad managers (Amazon Advertising Console, Flipkart Ads, Instamart Promotions, etc.).

Required Skills / Abilities

1. Hands-on ecommerce or online marketplace experience

2. Strong knowledge of Amazon Marketing Services (AMS) related tools, Vendor Central, Paid advertising, Flipkart Ads, Blinkit brand central

3. Strong MS Excel, MIS Report Generation and Data interpretation skills

4. Should have good knowledge in SEO (keywords, image optimization etc.)

5. Should have good content writing skill that communicates the product message on various mediums such as ads, web banners.

Experience

• 2+ years of relevant professional experience as a Marketing Specialist (mainly on AMS) in B2C brands