Performance Marketing Executive

Job Description – Performance Marketing Executive

Experience: 3-4 Years

Location:

On-site (Noida Sector-63)

About the Role

We are looking for a results-driven Performance Marketing Executive with 3–4 years of hands-on experience managing paid advertising campaigns across Meta and Google platforms. The ideal candidate should be analytical, data-driven, and capable of planning, executing, optimizing, and reporting on performance marketing campaigns that drive measurable business growth.

Key Responsibilities

• Plan, create, launch, and optimize campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
• Manage campaign objectives including Sales, Leads, Website Traffic, App Installs, and Brand Awareness.
• Monitor daily campaign performance and optimize budgets, audiences, creatives, placements, and bidding strategies.
• Conduct audience research, competitor analysis, and campaign planning.
• Track and improve key KPIs such as ROAS, CPA, CTR, CPC, CPM, Conversion Rate, and Revenue.
• Prepare daily, weekly, and monthly performance reports with actionable insights.
• Build and maintain dashboards and reports using Excel/Google Sheets.
• Coordinate with the creative team to develop high-performing ad creatives and copy.
• Implement A/B testing for creatives, audiences, and landing pages.
• Ensure accurate tracking through Meta Pixel, Google Tag Manager, and Google Analytics.
• Identify growth opportunities and recommend new campaign strategies.
• Stay updated with the latest platform updates, advertising policies, and industry trends.

Required Skills

• 3–4 years of hands-on experience in Performance Marketing.
• Strong expertise in Meta Ads Manager and Google Ads.
• Good understanding of campaign structure, audience targeting, bidding strategies, and campaign optimization.
• Experience with Google Analytics (GA4), Google Tag Manager, and Meta Pixel.
• Strong analytical and reporting skills.
• Advanced proficiency in Microsoft Excel or Google Sheets.
• Ability to analyze large datasets and present meaningful insights.
• Excellent communication and presentation skills.
• Strong problem-solving ability with attention to detail.
• Ability to manage multiple campaigns simultaneously.

Preferred Qualifications

• Experience working with D2C/eCommerce brands.
• Knowledge of Shopify and conversion tracking.
• Experience with Looker Studio is an added advantage.
• Google Ads and Meta Blueprint certifications are preferred.

What We're Looking For

• Data-driven mindset with strong analytical thinking.
• Self-motivated and proactive approach to campaign management.
• Ability to work in a fast-paced environment and meet performance targets.
• Strong ownership, accountability, and willingness to learn.

Salary will be upto 50k per month

• PREFERENCE FASHION OR APPERAL BRAND (Western wear/ Active wear)