Performance Marketing Executive

Company Description

Cup-Ji is reimagining how India consumes chai & coffee on the go.

We sit between roadside chai and premium cafés — building a format that is convenient, hygienic, and scalable.

Our ambition:

To become the go-to beverage brand for students & young professionals, in India and globally.

Role Description

We’re looking for a performance-driven Performance Marketing Manager who understands that:

“Winning on Meta today = Creative + Testing + Speed”

This is not a “set campaigns and chill” role.

You will be responsible for driving growth, reducing CAC, and scaling campaigns profitably.

Qualifications

• Plan, launch & scale Meta (Facebook + Instagram) ad campaigns
• Drive performance: improve CAC, ROAS, and conversion rates
• Lead creative strategy: develop ad angles, hooks & testing roadmap
• Run rapid experiments (creatives, audiences, offers)
• Build and optimize full-funnel campaigns (TOF → BOF)
• Analyze performance and translate data into clear actions 
• 1-2 years of experience in a growth marketing agency/ company