Performance Marketing Associate

Remote Work, but Full time exclusive availability required.

Key Responsibilities:

• Develop, execute and optimize digital campaigns via paid search/AdWords, display/retargeting and paid social advertising channels.
• Lead the execution of paid acquisition marketing programs to acquire quality leads as well as new business acquisition.
• Execute rapid deployment of online campaigns based on the needs of each business.
• Develop and manage ongoing testing to further optimize ad creatives, landing pages and targeting segmentation.
• Project manage creation of campaign landing pages, banners, and other digital marketing assets as needed.
• Assist with evaluating and implementing the right analytics platform for the business and lead and champion adoption across the organization to enable end-to-end tracking for marketing efforts to conversion.
• Collaborate closely with Marketing Director and Digital Marketing Manager to go beyond reporting in order to evaluate conversion funnel effectiveness.
• Assist the data team with full systems integration such as Google Analytics, HubSpot and Salesforce CRM.
• Measure, analyze and report on the impact paid marketing campaigns.

Qualifications

• Strictly between 1-4 years in performance marketing or a related field.
• Bachelor’s degree minimum.
• Hands-on experience managing B2C campaigns and e-commerce campaigns.
• Direct experience managing paid search through Google AdWords, Meta Ads &/or Bing Ads.
• Familiarity working with Google online marketing SaaS products (Google Analytics, Google Tag Manager, DFA, etc.).
• Experience with keyword research, competitive insights and other analytics tools, such as SEMrush or Moz.
• Experience in the application of landing page best practices.
• Google AdWords and Meta certification is a big plus.
• Visual ad design/creation experience a plus.
• Strong analytical skills and comfort breaking down and attacking open ended problems.
• Excellent verbal and written communication skills used to build strong relationships inside and out of the organization.
• Strong project management skills: ability to juggle multiple projects, organize and prioritize, and respond quickly to changes (agency experience a plus).
• Exceptional communication skills, including written, verbal and interpersonal.
• Sharp attention to detail and ability to manage tasks.
• Desire to be a digital thought leader and influencer to the growth and culture of a unique experiential business.
• Excellent verbal and written communication skills used to build strong relationships inside and out of the organization.
• Must be willing and able to make data-driven decisions and function in a ROI driven environment
• Continuous test-and-learn mentality.
• Be solutions-minded and an artful negotiator.

CTC Range: As per market standards for remote work.