Digital Marketing Manager

About Godrej Industries Group (GIG)

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries

To know more, visit www.godrejindustries.com.

About Godrej Properties Limited (GPL)

Godrej Properties brings the Godrej Group philosophy of innovation, sustainability, and excellence to the real estate industry. Each Godrej Properties development combines the over 125-year legacy of excellence and trust with a commitment to cutting-edge design, technology, and sustainability.

To know more, visit www.godrejproperties.com.

About the role

The role is responsible for driving incremental bookings and improving inventory absorption for the North / South / West n East Zones sustenance portfolio through digital, data-led, and partnership-driven initiatives. You will go beyond pure lead generation to focus on conversion, database monetization, organic demand, and project reputation in close partnership with sales and CRM/CDP teams.

Roles & Responsibilities

1. Affiliate & Walk-in Programs

• Onboard and manage affiliate partners and third-party presales teams to generate qualified walk-ins for sustenance projects.
• Coordinate with site sales to keep offers, narratives, and talk tracks updated and conversion-focused.
• Track partner performance (walk-ins, bookings, RoI) and recommend optimization actions.

2. CRM / CDP-led Activation

• Work with CRM/CDP teams to identify high-intent, warm, and dormant leads from historical databases.
• Build basic audience cohorts and launch reactivation journeys (email, WhatsApp, calling prompts, remarketing).
• Support planning and promotion of curated events, invite-only previews, and portfolio/project-specific engagement initiatives to drive site visits and bookings.

3. Organic Demand (SEO & GEO)

• Execute SEO and local GEO strategies to increase non-paid traffic and inquiries for sustenance projects.
• Coordinate creation and publishing of project-specific content (landing pages, blogs, FAQs, videos, micro-site updates) to improve discoverability.
• Monitor organic performance (traffic, leads, rankings) and share insights for continuous improvement.

4. Conversion & Funnel Optimization

• Monitor the funnel from lead → walk-in → booking and highlight drop-offs by project.
• Work with sales, call centre, and agencies to refine scripts, journeys, landing pages, and creatives to improve conversion metrics.
• Support inventory-specific conversion programs (limited period offers, nudges, journeys) to accelerate movement of priority units.

5. Reputation & Brand Saliency

• Track ratings, reviews, and social chatter for key projects across platforms.
• Execute initiatives to improve review scores, response rates, and perception in key micro-markets.
• Coordinate with social/media teams to amplify positive stories and customer testimonials.

6. Competitive & Market Intelligence

• Maintain a live view of competing projects: pricing, offers, creative hooks, and digital activity.
• Share structured inputs for counter-offers, creatives, and positioning in weekly reviews.

7. Cross-functional Coordination (War Room Support)

• Act as the digital and data point-person in weekly “inventory monetization” / “war room” reviews.
• Coordinate with media agency, creative agency, CRM/CDP, IT and sales to ensure timely execution of agreed digital initiatives.

Key Metrics of Success

• Incremental booking value influenced from sustenance projects (through non-paid and digital initiatives).
• Percentage of bookings/revenue generated from CRM/CDP and database activation.
• Non-paid lead contribution and qualified walk-ins from affiliates and organic channels.
• Improvement in lead-to-visit and visit-to-booking conversion ratios by project.
• Reputation indicators: review scores, response rates, and sentiment in key micro-markets.

Key Requirements

Who We Are Looking for:

Qualification:

• 5-6 years of performance/growth marketing experience in Real Estate, BFSI, Automobile, or Insurance sectors.
• Prior people-management experience, having led a team of 3-4+ members.
• Working experience in Agentic AI or implementing digital marketing workflows using LLMs (Claude, ChatGPT, Gemini, Perplexity, etc.).
• Strong orientation across Performance/Growth Marketing and AI/Tech/MarTech, not purely a marketing-only background.

Tools Knowledge

• Hands-on experience with Meta Ads Manager / Meta Business Suite, Google Ads Manager, and LinkedIn Ads Manager.
• Working knowledge of Google Analytics, Google Tag Manager, Google Search Console, SEMrush (good to have).
• Familiarity with CRM platforms like Salesforce and LeadSquared (preferred).

Core Skills

• Strong hands-on performance marketing / growth marketing experience. Campaign execution tied to funnel and revenue outcomes, not just spend management.
• Experience on Agentic AI and implementing digital marketing workflows using LLMs (Claude, ChatGPT, Gemini, Perplexity, etc.).
• Practical experience with SEO, local SEO, content coordination, and analytics.
• Comfort working with agencies and internal stakeholders across sales, marketing, and tech.

Preferred Skills

• Working knowledge of CRM tools, basic CDP concepts, and lifecycle / remarketing journeys.
• Ability to read attribution and funnel dashboards (multi-touch or last touch), interpret performance, and translate into action plans.

Behaviours

• High ownership, execution bias, and comfort with weekly target reviews.
• Data-driven, detail-oriented, and able to manage multiple projects simultaneously.
• Strong communication and collaboration skills to work cross-functionally.