Performance/ Growth Marketer

Role Overview:

This is a high-impact, cross-functional role for someone who understands both performance marketing and holistic brand building. You'll be responsible for running high-ROI campaigns on Meta, Google, marketplaces, and quick commerce platforms, while also owning the growth and visibility of our website, SEO, and digital presence. You will also contribute to offline brand initiatives, retail expansion, and new growth channels.

Key Responsibilities:



Performance Marketing

- Launch, manage, and optimize ad campaigns across Meta (Facebook/Instagram) and Google Ads.

- Track and improve metrics such as ROAS, CTR, CPA, and drive performance goals.

- Scale campaigns across Amazon Ads, Flipkart Ads, and quick commerce (Blinkit, Zepto).

Website & Digital Strategy

- Oversee daily management of the ISAK website (Shopify) including product listings, landing pages, banners, and UX updates.

- Plan and implement SEO strategies (on-page and off-page) to improve organic visibility and search rankings.

- Collaborate with design and tech to improve conversion rates and user journeys.

- Optimize content and metadata for search and user intent.

Marketplace & Quick Commerce

- Run product listing ads and visibility campaigns across Amazon, Myntra, and Blinkit.

- Improve catalog accuracy, A+ content, reviews, and category performance.

Email, WhatsApp & Retention Marketing

- Work with the team on email and WhatsApp campaigns for new user engagement, retention, and loyalty.

- Use platforms like Mailchimp, and WhatsApp tools, review tools, to drive engagement.

- Optimize WhatsApp campaigns through segmentation, timing, message content, and performance tracking.

- Track open rates, CTRs, conversions, and attributed revenue from these campaigns.

Offline Brand Building

- Plan offline growth activations: exhibitions, sampling campaigns, retail tie-ups, or pop-ups.

- Align offline strategies with digital campaigns for an integrated brand experience.

Initiative Ownership & Reporting

- Take complete ownership of new growth ideas — from strategy to execution.

- Regularly track campaign performance and build reports using Google Analytics, Shopify Reports, and ad dashboards.

- Use tools like Looker Studio or Google Sheets to visualize performance and trends.

Who You Are:

- 2–3 years of experience in performance marketing, SEO, digital strategy, and e-commerce growth.

- Strong command over Meta Ads, Google Ads, Google Analytics, SEO tools, and Shopify.

- Strategic and analytical thinker who can build scalable marketing systems.

- Hands-on, entrepreneurial, and highly initiative-driven.

- Able to multitask across different growth functions and lead projects independently.

- Bonus if experienced with marketplaces, email marketing, and WhatsApp automation platforms.

Apply Now

Email your resume and a short note on why you’d be a great fit to: [email protected]