Partner Communications Manager

Summary

Marketing Communications (Marcom) is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all media and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.

The Partner Communications team amplifies Apple's brand and drives customer engagement through strategic marketing initiatives with our partners. We collaborate with some of the world's leading companies to create innovative campaigns and experiences that reach customers in new and impactful ways, ultimately contributing to Apple's overall marketing success.

Description

The Partner Communications Manager is responsible for driving marketing innovation and raising the creative bar with indirect Channel Partners, while upholding the integrity of the Apple brand. This role strategically leads marketing effectiveness through Apple's partner channels, influencing partner strategies, fostering collaboration, and ensuring impactful communications that resonate with customers.

Responsibilities

• Drive innovative partner strategies and impactful creative work for Apple products and services.
• Develop impactful creative work through a deep understanding of the Apple brand, our partner’s brands, commercial priorities, market trends and challenges.
• Synthesize learnings into insights to drive optimization of future advertising, digital, and in-store efforts.
• Develop and drive processes to improve the quality and effectiveness of partner work.
• Collaborate extensively across internal and external teams, including Carriers, Retailers, Banks, Small & Medium Businesses, and Media Content Providers.
• Provide hindsights and learnings to local partners and Worldwide (WW) team, innovate and evolve the work and how we make it.
  
  

Minimum Qualifications

• 10+ years of marketing communications experience in international account management and/or strategy at an advertising agency or in-house marketing communications for a global brand, focused on building brands and driving business results.
• Demonstrated ability to analyze partner businesses, marketing strategies, and consumer insights (B2C and B2B) to identify opportunities and develop effective communication strategies.
• Deep understanding of digital and social platforms (e-commerce, content, CRM, customer segmentation, personalized marketing techniques, performance marketing, digital in-store) and how they can be leveraged to deliver compelling product experiences and drive customer lifecycle management and retention strategies.
• A track record in leading and influencing stakeholders at all levels of an organization.
  
  

Preferred Qualifications

• Passion for great work, with a tremendous ability to influence both internal and external stakeholders.
• Passion and eagerness to drive thoughtful strategy, build innovative communication plans, and develop great creative and integrated campaigns.
• Proven ability to thrive in cross-functional teams, build strong relationships, and confidently influence stakeholders across a matrixed organization to drive results.
• Bachelor’s degree, MBA or advanced business degree.