Paid Media Manager

Department: Marketing 

Location: Hybrid 

Reporting to: Head of Marketing 

Role Overview

We are looking for a commercially driven Paid Media Manager to take ownership of paid media acquisition and member engagement across Kids Pass’ digital marketing channels. 

This role will be responsible for managing and optimising paid media campaigns that drive both trial acquisition and in-life member engagement, ensuring strong performance across Google Ads, Meta, TikTok and other performance marketing platforms. 

Working closely with the Head of Marketing, this role will focus on improving campaign efficiency, testing velocity and acquisition scalability, ensuring Kids Pass continues to acquire new members while also supporting engagement with existing members in a cost-efficient and commercially effective way. 

The role will also work closely with CRM, Social Media and Content teams to ensure paid media activity is supported by strong landing pages, creative assets and campaign messaging. 

Key Responsibilities

Paid Media Strategy & Ownership 

• Own and manage paid media activity across key platforms including Google Ads, Meta and TikTok 
• Develop and optimise campaign structures to maximise trial acquisition and member engagement while maintaining strong CPA/ROAS performance 
• Identify opportunities to expand acquisition through new campaign types, audiences and targeting strategies 
• Develop paid media activity that supports both new member growth and in-life engagement with existing members 
• Continuously monitor campaign performance and adjust bidding, targeting and budgets to improve results 

Campaign Optimisation & Testing 

• Run structured testing across audiences, creative and landing pages to improve conversion and engagement rates 
• Implement A/B testing frameworks across ad copy, creative formats and targeting approaches 
• Identify opportunities to improve both trial conversion and member engagement performance across paid channels 
• Use campaign insights to inform broader marketing decisions around messaging, creative and audience targeting 

Performance & Reporting 

• Track and report on campaign performance across key metrics including CPA, conversion rate, engagement and ROAS 
• Maintain strong visibility across campaign performance and budget allocation 
• Identify performance trends and provide recommendations to improve acquisition efficiency and member engagement 
• Work closely with the Head of Marketing to ensure paid media activity aligns with wider commercial priorities 

Cross-Team Collaboration 

• Work closely with the Design, Social Media and Content teams to ensure strong creative supply for paid campaigns 
• Collaborate with the Head of Marketing to align paid media activity with wider marketing campaigns 
• Work with Product and Digital teams to optimise landing pages and conversion paths 
• Work closely with the CRM team to ensure paid campaigns support lifecycle messaging and member engagement initiatives 

Requirements 

• 3+ years experience managing paid media campaigns across platforms such as Google Ads, Meta and TikTok 
• Strong understanding of performance marketing principles including CPA optimisation, conversion tracking and campaign testing 
• Experience managing paid media budgets and optimising campaigns based on performance data 
• Strong analytical mindset with the ability to interpret campaign performance metrics 
• Experience working across multiple marketing channels and collaborating with creative and content teams 

Skills & Attributes 

• Strong commercial understanding of customer acquisition and digital marketing performance 
• Comfortable working with marketing analytics tools and campaign reporting 
• Ability to manage multiple campaigns and testing streams simultaneously 
• Strong attention to detail and data-driven decision making 
• Collaborative approach when working with creative, content, CRM and marketing teams 
• Ability to operate in a fast-paced and performance-driven environment

What Success Looks Like 

• Improve acquisition efficiency across paid media channels 
• Increase trial acquisition volume while maintaining strong CPA performance 
• Improve campaign testing velocity and optimisation frameworks 
• Strengthen alignment between paid media activity and wider marketing campaigns 
• Support both new member acquisition and engagement with existing members through paid media channels 

What We Offer

• A fantastic opportunity to grow within a fast-paced digital business 
• Hybrid working with flexible arrangements 
• A friendly and supportive team environment 
• Competitive salary and benefits 
• Career development and training opportunities 
• The chance to work with some of the UK’s best-loved brands and attractions

Interested?

If you're a data-driven marketer with a passion for performance marketing, testing and digital growth, we’d love to hear from you.

About Digital Rewards Group

DRG is the UK’s leading digital rewards and consumer incentive agency, owning brands including Kids Pass, all powered by our own digital platforms. Our 40-strong team is based in a modern open-plan office in Altrincham town centre, just outside Manchester. Our culture is fast-paced and entrepreneurial, and we recognise great achievements with great rewards. As our platforms and membership products continue to grow, we are looking for ambitious individuals who can bring fresh thinking and help scale our digital marketing capability. We believe in our business mantra of “We live it”, and we invest in the development of our people to help everyone achieve their full potential. We’re a fast-growing business focused on building high-performing digital platforms and membership products, working with leading brands including Marks & Spencer, Barclays, Mars, Vodafone, The Daily Mail and Iceland.