Organic Growth Lead (Moment Marketing)

Job Title: Organic Growth Lead (Moment Marketing)

Location: Gurugram (Onsite)

About iQuanta

iQuanta is one of the fastest-growing learning platforms for MBA entrance preparation and emerging tech domains. With a community of over 6 lakh aspirants and thousands of successful IIM calls, iQuanta has built one of the most engaged student communities in the country through strong content, active communities, and organic growth.

Role Overview

We are looking for an Organic Growth Lead who understands how to build daily hype, drive engagement, and create momentum through moment marketing and community-driven strategies. This role is ideal for someone who constantly tracks trends, exam-related conversations, and student sentiment, and can convert those moments into engaging organic campaigns.

The candidate should be comfortable managing large communities (especially WhatsApp, Facebook, App, and similar platforms), leading a team focused on organic reach, and continuously experimenting with creative growth strategies without relying on paid marketing.

Key Responsibilities

• Drive organic growth strategies across social media and community platforms.
• Identify opportunities for moment marketing and execute campaigns that create visibility and engagement.
• Continuously create daily hype around exams, results, student journeys, and academic milestones through creative content and community engagement.
• Manage and scale large student communities across WhatsApp, Telegram, and other platforms.
• Lead and coordinate with the organic marketing team, ensuring clear KPI tracking and performance monitoring.
• Track engagement metrics, growth numbers, and community activity on a daily basis.
• Work closely with content, academic, and product teams to amplify content organically.
• Develop community-driven campaigns that encourage participation, discussions, and virality.
• Implement SEO-driven organic discovery strategies to improve reach and discoverability.
• Experiment with growth marketing ideas, viral loops, and organic engagement tactics.

Required Skills

• Strong understanding of organic marketing and growth marketing strategies
• Proven ability to identify trends and execute moment marketing quickly
• Experience in building hype and engagement through daily content and community interactions
• Hands-on experience managing large WhatsApp/Telegram or similar communities
• Ability to lead a team and track KPIs effectively
• Working knowledge of SEO and organic content distribution
• Strong analytical mindset to measure and improve growth metrics
• Excellent communication and community engagement skills

Preferred Qualifications

• Prior experience in EdTech or education-focused companies
• Experience managing large online communities of students or aspirants
• Understanding of student behaviour, exam cycles, and aspirant communities